Overview
What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
TrustRadius Insights
Ideal Solution For Non-Profits, Freelancers and Small Businesses
No Frills. Great for ad-hoc campaigns outside of a primary CRM
Works well
Very happy customer
Vertical Response is a Great Tool
Vertical Response review
Vertical Response the ultimate tool for start-ups
Positive Response for Vertical Response
Vertical Response Rocks!
Vertical Respnse Review
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
Vertical reponse made a HUGE difference in my department !
Vertical Response - I Love It!
Easy for a Novice!
Popular Features
- Dashboards (9)10.0100%
- Standard reports (9)10.0100%
- Email deliverability reporting (8)10.0100%
- List management (8)10.0100%
Reviewer Pros & Cons
Pricing
Basic
$11.00
Pro
$16.00
Pro Plus
$196.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 10WYSIWYG email editor(7) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 10Dynamic content(5) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 10Ability to test dynamic content(4) Ratings
Users can test dynamic content prior to launching a campaign.
- 10Landing pages(4) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 10A/B testing(5) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 10Mobile optimization(5) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 10Email deliverability reporting(8) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(8) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(2) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(9) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 10Standard reports(9) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(6) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 10URL Validation(1) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 10Link Tracking(1) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 10Image Validation(1) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 10Inbox Display(1) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 10Email Accessibility Tools(1) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 10Spelling and Grammar Check(1) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 10Spam Testing(1) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 10Email Previews(1) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VerticalResponse?
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(61)Community Insights
- Business Problems Solved
Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.
One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.
Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.
Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.
Attribute Ratings
Reviews
(1-14 of 14)- Excellent reporting features.
- Easy list management.
- Simple user interface.
- I'd like to see more options in the template gallery.
- The newer V2 version can be a little glitchy when arranging elements.
- Backgrounds can be a little tricky to customize.
Very happy customer
- Easy to design their email template.
- Easy to upload your email list.
- Easy to schedule your email campaign.
- Good customer service.
- They can improve on the tracking information.
- Need to fine tune their unsubscribe links.
- Need more customized email templates.
Vertical Response review
- Vertical Response provided our email platform for free as a nonprofit grant
- Vertical Response was very editable and 100% customizable
- It was easy to edit text and add as many pictures as we wanted
- For an end user and not a designer, Vertical Response was not as user friendly as other email platforms I have used
Vertical Response the ultimate tool for start-ups
- The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
- With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
- In the way I use Vertical Response I have not run into any issues thus far. I have not tried to do anything too complex yet which is probably why.
Positive Response for Vertical Response
- I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
- We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
- The dashboard is functional and easy to find when you need with a quick search.
- Truly, for our business, there are not many things that Vertical Response could improve on to make us recommend it more. I can't think of any complaints.
Vertical reponse made a HUGE difference in my department !
- Use Vertical Response for tracking response rates on department surveys.
- Graphics and charting for comparative data are great.
- Email is easy to use - link to surveys.
- Hard to see which survey was the most recent - in reports they come up in random order.
Vertical Response - I Love It!
- It sends email to your supporters email address and Facebook inboxes
- Drag and drop let's you make the emails easily but you can also use HTLM
- Good selection of email templates to chose from
- I doesn't allow you to link to all social media, the only choices are Facebook and Twitter. They should include instagram, linkedin, etc.
Easy for a Novice!
- I admittedly am a limited user of Vertical Response. I do the data entry for our mailing lists, and we use Vertical Response fairly minimally. I think the interface is fairly easy for someone with limited experience to start using. If your staff has any sort of database management or mailing list management experience, they should be able to pick up using the application fairly well.
- Vertical Response allows you to quickly/easily search for people on the list to update details of their entry.
- Vertical Response has a simple dashboard that allows you to see the response to your most recent e-mails or to jump to another of the mailing, reporting, or list management functions.
- The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
- Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
A Director of Marketing without having to hire one
- Creates professional looking email marketing campaigns
- Efficiently and accurately keeps track of contacts
- Generates usable reports and analytics
- More intuitive design features for newsletter templates
- Continue to improve online help resources
- Continue to provide more resources for social media
Small Business Friendly, Lacking Tools for Growth
- VR has great templates that do not require HTML skills to use.
- Easy to upload and manage contacts.
- Provides a simple user interface that makes it easy to learn.
- They offer a great product for the price.
- To keep up with the competition, Vertical Response should add a marketing automation feature.
- Vertical Response should enhance its product to offer list segmentation.
- It's been a few years since I last used Vertical Response but I remember it was a little more clunky than some other email marketing platforms.
Vertical Response works for SMBs
- Easy of use.
- Cost.
- Customization.
- Greater A/B and multi-variate test sophistication.
- Robust tracking or integration with Google Analytics.
- Integration with 3rd party systems.
Vertical Response Keeps Your Biz Climbing
- Vertical Response allows the user to segment lists in a variety of ways making it easy to reach exactly the right target within your email community.
- Vertical Response allows users of different levels the ability to create dynamic emails so even the novice can produce quality output.
- Vertical Response is a cost-effective way for companies to manage their email marketing budget.
- Navigating the support options is a little tricky but once you figure out how it's laid out, you're golden.
Easy Set Up & Integration with Salesforce
- The integration with salesforce was relatively point and click
- Tracking receipts of emails in the constituent's record in Salesforce
- The process of updating existing lists is not great. We find that we generally have to rerun the query and save as a new list, a process that is easier than manually adding to the old list
- If you want to create an email template, you have to have uploaded images to the saved library. If you try to create a new email using an existing email and the existing email contained images that were uploaded directly to the email, you'll get an error when trying to send. The error wasn't well explained. This caused us to call in (after trying several times) to figure out the problem. However, the support process was quick and helpful to diagnose this.
- You have to call in to get the Vertical Response product attribution removed from the emails you send. After doing so once, it's removed on all future emails.
Switched from Salesforce for simplicity, cost.
- Handles all of our contact management and email marketing needs for a small non-profit and is free!
- VR doesn't have the robustness of a tool such as Salesforce.com in managing relationships and ongoing individual contacts and communications, for instance, but it is just right for our needs as a small non-profit.