Overview
What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
TrustRadius Insights
Ideal Solution For Non-Profits, Freelancers and Small Businesses
No Frills. Great for ad-hoc campaigns outside of a primary CRM
Works well
Very happy customer
Vertical Response is a Great Tool
Vertical Response review
Vertical Response the ultimate tool for start-ups
Positive Response for Vertical Response
Vertical Response Rocks!
Vertical Respnse Review
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
Vertical reponse made a HUGE difference in my department !
Vertical Response - I Love It!
Easy for a Novice!
Popular Features
- Dashboards (9)10.0100%
- Standard reports (9)10.0100%
- Email deliverability reporting (8)10.0100%
- List management (8)10.0100%
Reviewer Pros & Cons
Pricing
Basic
$11.00
Pro
$16.00
Pro Plus
$196.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 10WYSIWYG email editor(7) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 10Dynamic content(5) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 10Ability to test dynamic content(4) Ratings
Users can test dynamic content prior to launching a campaign.
- 10Landing pages(4) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 10A/B testing(5) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 10Mobile optimization(5) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 10Email deliverability reporting(8) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(8) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(2) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(9) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 10Standard reports(9) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(6) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 10URL Validation(1) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 10Link Tracking(1) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 10Image Validation(1) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 10Inbox Display(1) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 10Email Accessibility Tools(1) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 10Spelling and Grammar Check(1) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 10Spam Testing(1) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 10Email Previews(1) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VerticalResponse?
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(61)Community Insights
- Business Problems Solved
Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.
One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.
Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.
Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.
Attribute Ratings
Reviews
(1-16 of 16)- The software helps in segmenting our audience and personalizing emails, leading to more effective engagement and higher open rates.
- VerticalResponse provides insightful analytics, allowing us to track the success of our campaigns through open rates, click-through rates, and other key metrics.
- VerticalResponse is known for its simplicity, making it ideal for small businesses or freelancers. However, this simplicity also means it lacks some advanced features that are available in other email marketing software. This includes more sophisticated automation tools, advanced segmentation capabilities, and detailed analytics for large-scale campaigns
- Expanding integration with other platforms and CRM systems could significantly enhance its usability for businesses that rely on a suite of tools for their marketing efforts.
- Excellent reporting features.
- Easy list management.
- Simple user interface.
- I'd like to see more options in the template gallery.
- The newer V2 version can be a little glitchy when arranging elements.
- Backgrounds can be a little tricky to customize.
Works well
- Bulk emailing.
- Pay as you use it - buy credits.
- I find the credits are expensive.
- It could be a bit more user friendly.
Vertical Response is a Great Tool
- Allows us to have a centralized database of customers.
- Allows us to send out emergency emails in a few minutes.
- Provides us with stats to see who opened the emails and how they are performing.
- There isn't anything that I feel should be changed.
Vertical Response review
- Vertical Response provided our email platform for free as a nonprofit grant
- Vertical Response was very editable and 100% customizable
- It was easy to edit text and add as many pictures as we wanted
- For an end user and not a designer, Vertical Response was not as user friendly as other email platforms I have used
Vertical Response the ultimate tool for start-ups
- The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
- With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
- In the way I use Vertical Response I have not run into any issues thus far. I have not tried to do anything too complex yet which is probably why.
Easy for a Novice!
- I admittedly am a limited user of Vertical Response. I do the data entry for our mailing lists, and we use Vertical Response fairly minimally. I think the interface is fairly easy for someone with limited experience to start using. If your staff has any sort of database management or mailing list management experience, they should be able to pick up using the application fairly well.
- Vertical Response allows you to quickly/easily search for people on the list to update details of their entry.
- Vertical Response has a simple dashboard that allows you to see the response to your most recent e-mails or to jump to another of the mailing, reporting, or list management functions.
- The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
- Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
VR - Infrequent user integration with SFDC
- Vertical Response model of charging is better for our use case. We only send out emails once a year and are not interested in regular mailings.
- Integration with Salesforce.com make usage easier
- Easy to set up templates.
- It would be good if we could actually send attachments in the email that gets sent out, rather than rely on a link.
A Director of Marketing without having to hire one
- Creates professional looking email marketing campaigns
- Efficiently and accurately keeps track of contacts
- Generates usable reports and analytics
- More intuitive design features for newsletter templates
- Continue to improve online help resources
- Continue to provide more resources for social media
Underwhelming, but it works.
- Option of starting from scratch or modifying a pre-built template.
- works with Salesforce.
- Can send test emails.
- The interface is clunky, not very pretty or easy to use.
- Multiple frames/scroll bars is confusing.
Vertical Response as Email Marketing Solution
- Multiple methods for our users to send messages. We have users who use the Vertical Response software along with our in-house application (connecting to VR's API) to send messages to our guests
- Cost effective solution that allows us to combine our marketing efforts for our properties at a greatly reduced cost then their previous processes.
- Allowing us to pull response data into our data warehouse to analyze conversion rates on messages to track what does and doesn't work
- When sending multiple large messages (50k) through the API around the same time, the messages sometimes are delayed in getting sent out by 20-30 minutes as it's processing the data.
- More integrated solution for managing people who want to opt-out of only certain messages. Right now, the only option using the unsubscribe link embedded in the message is to remove them entirely. So if we want to manage user preferences so they only get what they want, we have to include 2 links for managing this.
Small Business Friendly, Lacking Tools for Growth
- VR has great templates that do not require HTML skills to use.
- Easy to upload and manage contacts.
- Provides a simple user interface that makes it easy to learn.
- They offer a great product for the price.
- To keep up with the competition, Vertical Response should add a marketing automation feature.
- Vertical Response should enhance its product to offer list segmentation.
- It's been a few years since I last used Vertical Response but I remember it was a little more clunky than some other email marketing platforms.
Vertical Response works for SMBs
- Easy of use.
- Cost.
- Customization.
- Greater A/B and multi-variate test sophistication.
- Robust tracking or integration with Google Analytics.
- Integration with 3rd party systems.
Vertical Response Keeps Your Biz Climbing
- Vertical Response allows the user to segment lists in a variety of ways making it easy to reach exactly the right target within your email community.
- Vertical Response allows users of different levels the ability to create dynamic emails so even the novice can produce quality output.
- Vertical Response is a cost-effective way for companies to manage their email marketing budget.
- Navigating the support options is a little tricky but once you figure out how it's laid out, you're golden.
VR is a cost efficient tool, great for email marketing starters
- Analytics provide a way to track engagement.
- Social Sharing is very easy/ automatized.
- VR provides a pay as you go option for businesses with irregular/ low volume email marketing.
- The WYSIWYG editor is easy to use, but is somewhat limited as well.
- Templates are somewhat difficult to personalize/ customize.
- Sometimes the test message arrives in different fonts throughout the email even when the preview screen does not show it.
Easy Set Up & Integration with Salesforce
- The integration with salesforce was relatively point and click
- Tracking receipts of emails in the constituent's record in Salesforce
- The process of updating existing lists is not great. We find that we generally have to rerun the query and save as a new list, a process that is easier than manually adding to the old list
- If you want to create an email template, you have to have uploaded images to the saved library. If you try to create a new email using an existing email and the existing email contained images that were uploaded directly to the email, you'll get an error when trying to send. The error wasn't well explained. This caused us to call in (after trying several times) to figure out the problem. However, the support process was quick and helpful to diagnose this.
- You have to call in to get the Vertical Response product attribution removed from the emails you send. After doing so once, it's removed on all future emails.