My CEO Told the Board, 6sense Gives Us a Strategy Advantage Over the Competition!
November 04, 2020
My CEO Told the Board, 6sense Gives Us a Strategy Advantage Over the Competition!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
We use 6sense as our go-to-market database of recording including targeting audiences across display, email, search, site personalization, and outbound sales. It helps create alignment between marketing and sales as to priority segments based on fit and in-market buying stage. As a result, our programs are much more efficient and drive better results.
- Intent data and predictive buying stage models.
- Integrations with other marketing and sales technology.
- Campaign setup and execution.
- Reporting and analytics.
- Help center documentation.
- Much higher quality of opportunities for sales.
- Improved ROMI driven by better targeting and higher win rates.
- Greater efficiency across channels and between marketing & sales.
We absolutely use the 6sense buying signals to segment and target our marketing programs. B2B data is hardly ever accurate and at best, the models are directional more than they are accurate. However, they are significantly better than no model or other less sophisticated approaches. We have back-tested a lot of this and the incremental improvement on results is significant.
We replaced our home-grown fit model with 6sense's ICP model as it not only was more predictive, but also expanded our account universe by about 35%. Additionally, we use buying-stage segments as the foundation for all our account targeting including channels, creative, and offers.
We've evaluated RollWorks, DemandBase, and Mintigo. We also use Bombora for intent data. 6sense has a more complete solution (data, models, campaigns, and sales) and is easier for a small, agile marketing team to use effectively.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes
6sense Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Yes, they are always very responsive.
They proactively identified an issue with some of our data and had a solution already in the works.