1Audience by ElementalTV vs. LiveRamp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
1Audience by ElementalTV
Score 0.0 out of 10
N/A
1Audience is a platform by ElementalTV, designed to transform programmatic audience-based buying by providing direct-to-publisher access to high-value CTV audiences. 1Audience empowers publishers to curate and sell audiences directly through the platform, offering advertisers access to premium inventory with transparency and precision targeting. Leveraging its AI-driven Smart Curation engine, the platform analyzes billions of data points from publisher traffic, matching it with an identity…N/A
LiveRamp
Score 9.9 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
Pricing
1Audience by ElementalTVLiveRamp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
1Audience by ElementalTVLiveRamp
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
1Audience by ElementalTVLiveRamp
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1Audience by ElementalTVLiveRamp
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User Ratings
1Audience by ElementalTVLiveRamp
Likelihood to Recommend
-
(0 ratings)
7.7
(3 ratings)
User Testimonials
1Audience by ElementalTVLiveRamp
Likelihood to Recommend
ElementalTV
No answers on this topic
LiveRamp
For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
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Pros
ElementalTV
No answers on this topic
LiveRamp
  • The interface makes sense and is usable.
  • Automated cleansing.
  • Can assist in revenue generation for website.
  • Great customer support.
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Cons
ElementalTV
No answers on this topic
LiveRamp
  • Better UI
  • API connectivity
  • More complex ETL processes
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Alternatives Considered
ElementalTV
No answers on this topic
LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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Return on Investment
ElementalTV
No answers on this topic
LiveRamp
  • Has helped us to be able to monetize website.
  • Saves us a lot of time and thus money.
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ScreenShots