24-7 Press Release vs PR.com

Likelihood to Recommend

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Best scenario is when your marketing plan requires a frequent content distribution to a highly differentiated or specific target audience.That's really the best insight I could offer anyone. There are so many ways to distribute your content. Start with a strategy. Know your audience well. ONLY create great content! Then choose the platform that fits your goals.

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Chris McCarthy

Chief Creative Officer

Creating The Future Today - a division of Sealed Speed, Inc.Marketing and Advertising, 11-50 employees

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Pros

Increases search engine optimization.
Builds awareness.
Bumps up social media engagement.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Lets you laser-focus on highly differentiated audiences
Fast, easy for everyone on my team to use too
Best ROI of all PR distribution platforms

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Chris McCarthy

Chief Creative Officer

Creating The Future Today - a division of Sealed Speed, Inc.Marketing and Advertising, 11-50 employees

View all 1 answers on this topic

Cons

More detailed reporting.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Suggest offering administrators more control over when releases are distributed
Lower premium pricing for high frequency administrators

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Chris McCarthy

Chief Creative Officer

Creating The Future Today - a division of Sealed Speed, Inc.Marketing and Advertising, 11-50 employees

View all 1 answers on this topic

Alternatives Considered

Affordable. Easy to use. Effective.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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As a newswire Cision is great and certainly has its place in any marketing plan. But newswire services are not what most companies who are seeking content distribution to regularly attract and engage their best audience need.

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Chris McCarthy

Chief Creative Officer

Creating The Future Today - a division of Sealed Speed, Inc.Marketing and Advertising, 11-50 employees

View all 1 answers on this topic

Return on Investment

Positive awareness building on a global scale.
Increased attendance to a benefit for a university.
Built awareness for a non-profit event for teens at risk.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

View all 1 answers on this topic

Immediate ROI - PR.com can't be beat for getting great content into the right hands
Easy for all on your marketing team to use - no "gator wrestling" to upload and distribute.
Metrics! PR.com has the greatest number of the right media types looking for great content of any

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Chris McCarthy

Chief Creative Officer

Creating The Future Today - a division of Sealed Speed, Inc.Marketing and Advertising, 11-50 employees

View all 1 answers on this topic

24-7 Press Release vs PR.com