PR.com Offers a Sensible Alternative to Pricier Newswire Services
August 02, 2021
PR.com Offers a Sensible Alternative to Pricier Newswire Services
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PR.com
I use PR.com for clients who want to distribute press releases but are on a budget. We use it within the marketing/PR department. For my small business clients who have no dedicated PR resource other than me, I help them decide which press release distribution service to use.
Pros
- com provides a cost-effective way to distribute press releases. It even has a free version.
- Using PR.com to issue press releases helps them have more reach than they might otherwise. That way, they can be found when potential customers search for solutions online.
- com is fairly easy to set up and use. Not a lot of technical knowledge is needed. And no need to provide any credit card info or anything unless you choose to pay for hyperlinks, for example.
Cons
- It's a little dated as far as the interface. They could update that.
- It's mostly cut and paste - and fairly intuitive, but it won't let you continue if you miss checking some categories off - that may not be entirely clear to newer users.
- Distribution of client's press releases -- which is something you should do in addition to customized pitching of a press release
- Ease of use -- I often do this for my clients but it would be easy for them to learn to do it for themselves
- It's free - or very low cost, compared to other similar services
- I believe PR.com has been a big help for my small business clients who simply can't afford hundreds of thousands of dollars to distribute press releases. It has saved them a lot of precious budget dollars.
- It helps clients achieve greater visibility for their news/press releases. When more potential customers see the news, it can help them win more business.
- I can't think of anything negative. I sometimes recommend coupling distribution on PR.com with distribution on another free service like PRLog.com to cover more bases.
I think PR.com offers a viable alternative to smaller businesses or nonprofit clients on a budget. When I tell some of those clients it will be hundreds - or even thousands - of dollars to distribute a press release on a service like Business Wire, I can feel them cringe. PR.com offers a free option - and also offers very low-cost options to boost the distribution, include live hyperlinks and so on - if clients do have a little $ to spend on that, they can. But they can choose. The bigger services are really cost-prohibitive for the smaller businesses.
Do you think PR.com delivers good value for the price?
Yes
Are you happy with PR.com's feature set?
Yes
Did PR.com live up to sales and marketing promises?
Yes
Did implementation of PR.com go as expected?
Yes
Would you buy PR.com again?
Yes
Comments
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