What users are saying about

24-7 Press Release

6 Ratings
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Score 6.5 out of 101

PR Newswire

8 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Teri Thompson profile photo

PR Newswire

PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.
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Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
Teri Thompson profile photo
  • It is very easy to set up an account on PR Newswire and get started. The dashboard is very intuitive.
  • Once you are ready to upload a press release, doing so it easy and the pricing structure for the different distributions are clearly laid out.
  • You can choose a distribution list or e-mail (or fax) your own distribution list, making it easy to target your release to different reporters.
  • Once a press release is sent up, PR Newswire follows up with visibility reports so you know how well your release did and if you need to do another or target specific reporters.
Richard Angeloni profile photo

Cons

  • More detailed reporting.
Teri Thompson profile photo
  • The pricing structure is comprehensive, depending on how far you want your release to go.
  • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
  • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
Richard Angeloni profile photo

Usability

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PR Newswire8.0
Based on 1 answer
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
Richard Angeloni profile photo

Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
We did do some research before selecting PR Newswire a number of years ago, and we saw that PR Newswire was certainly an industry leader and that the pricing was for the most part competitive with other companies. Ultimately, we choose PR Newswire because the dashboard is very intuitive and user friendly, and they have a helpful support service. Additionally, as a PR Newswire member, we have a dedicated customer service representative who is available to help us to more (and get the most out of the product). They also are available 24/7, which is helpful as our company is located on the West Coast
Richard Angeloni profile photo

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
Teri Thompson profile photo
  • ROI is difficult to calculate in my company's specific industry, but we do know our visibility has increased when we send out a release via PR Newswire.
  • We send out a relatively small number of press releases a year, so we know when we send out a report if our target audience is receiving it.
  • With Google and other search engines being the primary way people research information about company's today, we know that when we do a press release via PR Newswire that release will "live" indefinitely on the web, so we know our press release will go much further than the initial distribution.
Richard Angeloni profile photo

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PR Newswire

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details