Satisfied PR Newswire User
August 05, 2018

Satisfied PR Newswire User

Cindy Arco | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with PR Newswire

I currently use PR Newswire in my role as the Public Relations Manager for the Florida Region of Comcast. I use this service when I have a media release about news or an announcement that I want to communicate across the entire state of Florida. I'll use PR Newswire to put that particular release and any accompanying multi-media assets, such as logos, photos or video, out over the Florida newswire, so it is quickly disseminated to relevant news media outlets.
  • User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
  • Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
  • Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.
  • Pricing - PR Newswire is expensive. I don't think this is necessary something they need to improve upon as their pricing does include a lot and is comparable to what other similar companies charge, but the pricing structure does price out smaller companies or public relations agencies.
  • Return on Investment - the PR Newswire report features make it easy to show a positive return on investment. These reports give me a quick snapshot of how the release was distributed, as well as a list including all the links.
  • Time Savings - PR Newswire's user friendly interface, reporting features and customer support make it quick to use and it saves me time versus other competing programs I've used in the past.
I previously used Business Wire. We made the decision to switch to PR Newswire because we were not satisfied with the pricing and customer support we were getting from Business Wire. PR Newswire gave us a package of news releases, so we save money versus doing them individually through Business Wire.

I use PR Newswire in conjunction with Cision PR Software and it's really great having the two integrated on to the same platform. I can track coverage from PR Newswire distributions in the same system as my organic coverage from my pitching efforts, whereas I previously had to input BusinessWire clips manually in to the Cision database.
PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.