2way vs. Adobe Journey Optimizer

Real-time, behavior-triggered customer journeys
Scenario: E-commerce cart abandonment


Customer adds product → no purchase within 15 minutes


AJO triggers:


Immediate push notification


Follow-up email with dynamic product content


SMS with incentive if still inactive




Why AJO fits perfectly:


Processes events in real time


Adapts journey if the customer converts mid-flow


Orchestrates multiple channels in one place


👉 This is one of AJO’s strongest, most natural use cases.

Incentivized

• pre built use case playbooks provide a basis for various trips
• provides customized messaging
• custom actions let different systems and databases be easily integrated

Incentivized

• Intuitive UI design / Ease of accessibility for users with limited experience/subject knowledge.
• Analytics integration is difficult to navigate.
• My organization is having a difficult time adopting this platform across all divisions due to resistance to the new technology (accuracy, etc.).

Incentivized

It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

Incentivized

AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

Incentivized

Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

Incentivized

The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

Incentivized

Adobe Journey Optimizer provides even more personalized unique experiences than Marketo. Adobe Journey Optimizer allows 1:1 personalized journeys using real time behaviour and across more channels like sms, mobile, etc. whereas marketo is more web and email based. Adobe Journey Optimizer provides new avenues to expand our marketing efforts for a more integrated approach

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized