What users are saying about
14 Ratings
26 Ratings
14 Ratings
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Score 9.3 out of 100
26 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.6

    360 Campaigner

    96%

    Customer.io

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 9/9 features

    WYSIWYG email editor

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Ability to test dynamic content

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Mobile optimization

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Email deliverability reporting

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    List management

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Triggered drip sequences

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead Management

    9.8

    360 Campaigner

    98%

    Customer.io

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 4/4 features

    Lead nurturing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead scoring and grading

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Data quality management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Campaign Management

    9.5

    360 Campaigner

    95%

    Customer.io

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Calendaring

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social Media Marketing

    10.0

    360 Campaigner

    100%

    Customer.io

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Social sharing and campaigns

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social profile integration

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Reporting & Analytics

    9.3

    360 Campaigner

    93%

    Customer.io

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 3/3 features

    Dashboards

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Standard reports

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Custom reports

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Platform & Infrastructure

    9.3

    360 Campaigner

    93%

    Customer.io

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    360 Campaigner

    100%
    1 Rating
    9.9

    Customer.io

    99%
    8 Ratings

    Likelihood to Recommend

    360 Campaigner

    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Read full review

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Pros

    360 Campaigner

    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Read full review

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Cons

    360 Campaigner

    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Read full review

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Pricing Details

    360 Campaigner

    Starting Price

    $90 upto 10000 emails

    Editions & Modules

    360 Campaigner editions and modules pricing
    EditionModules
    Starter$901
    Genius$2492
    Explorer$1,4993
    Champion$1,6994

    Footnotes

    1. upto 10000 emails
    2. up to 10000 emails, 30000 Nurture emails
    3. up to 10000 emails & Contacts
    4. up to 10000 emails & Contacts, 30000 Nurture emails

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    For additional tiers of emails, contacts and nurturing credits under each plan.

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Alternatives Considered

      360 Campaigner

      360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
      Read full review

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Return on Investment

      360 Campaigner

      • Email marketing brings more clients on board, making us have huge sales.
      • Lead management increases the customer loyalty and the brand reputation.
      • The sales volume exceeds the cost of installing 360 Campaigner.
      Read full review

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Screenshots

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