What users are saying about
12 Ratings
18 Ratings
12 Ratings
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Score 9.7 out of 100
18 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Customer.io
8.7
WYSIWYG email editor
360 Campaigner
10.0
Customer.io
5.9
Dynamic content
360 Campaigner
9.0
Customer.io
8.4
Ability to test dynamic content
360 Campaigner
10.0
Customer.io
8.4
Landing pages
360 Campaigner
10.0
Customer.io
A/B testing
360 Campaigner
9.0
Customer.io
8.9
Mobile optimization
360 Campaigner
10.0
Customer.io
10.0
Email deliverability reporting
360 Campaigner
9.0
Customer.io
8.5
List management
360 Campaigner
9.0
Customer.io
10.0
Triggered drip sequences
360 Campaigner
10.0
Customer.io
9.8

Lead Management

360 Campaigner
9.8
Customer.io
Lead nurturing
360 Campaigner
10.0
Customer.io
Lead scoring and grading
360 Campaigner
10.0
Customer.io
Data quality management
360 Campaigner
10.0
Customer.io
Automated sales alerts and tasks
360 Campaigner
9.0
Customer.io

Campaign Management

360 Campaigner
9.5
Customer.io
Calendaring
360 Campaigner
9.0
Customer.io
Event/webinar marketing
360 Campaigner
10.0
Customer.io

Social Media Marketing

360 Campaigner
10.0
Customer.io
Social sharing and campaigns
360 Campaigner
10.0
Customer.io
Social profile integration
360 Campaigner
10.0
Customer.io

Reporting & Analytics

360 Campaigner
9.3
Customer.io
8.3
Dashboards
360 Campaigner
9.0
Customer.io
7.3
Standard reports
360 Campaigner
10.0
Customer.io
7.4
Custom reports
360 Campaigner
9.0
Customer.io
10.0

Platform & Infrastructure

360 Campaigner
9.3
Customer.io
10.0
API
360 Campaigner
9.0
Customer.io
10.0
Role-based workflow & approvals
360 Campaigner
9.0
Customer.io
Customizability
360 Campaigner
10.0
Customer.io
10.0
Integration with Salesforce.com
360 Campaigner
9.0
Customer.io
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Customer.io
Integration with SugarCRM
360 Campaigner
10.0
Customer.io

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Customer.io
9.4

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