What users are saying about
14 Ratings
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Score 9.3 out of 100
2 Ratings
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Score 4.1 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
7.0

Right On Interactive

70%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
7.0
70%
1 Rating

Dynamic content

9.0
90%
1 Rating
N/A
0 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
N/A
0 Ratings

Landing pages

10.0
100%
1 Rating
6.0
60%
1 Rating

A/B testing

9.0
90%
1 Rating
N/A
0 Ratings

Mobile optimization

10.0
100%
1 Rating
N/A
0 Ratings

Email deliverability reporting

9.0
90%
1 Rating
7.0
70%
2 Ratings

List management

9.0
90%
1 Rating
N/A
0 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.0
80%
1 Rating

Lead Management

9.8

360 Campaigner

98%
8.5

Right On Interactive

85%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
8.0
80%
1 Rating

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
9.0
90%
1 Rating

Campaign Management

9.5

360 Campaigner

95%

Right On Interactive

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
8.0

Right On Interactive

80%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
8.0
80%
1 Rating

Reporting & Analytics

9.3

360 Campaigner

93%
8.5

Right On Interactive

85%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
9.0
90%
1 Rating

Standard reports

10.0
100%
1 Rating
8.0
80%
1 Rating

Custom reports

9.0
90%
1 Rating
N/A
0 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
7.5

Right On Interactive

75%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
7.0
70%
1 Rating

Integration with Salesforce.com

9.0
90%
1 Rating
8.0
80%
1 Rating

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
7.0

Right On Interactive

70%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Right On Interactive

  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Right On Interactive

  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Right On Interactive

Starting Price

$500 up to 2 users, up to 10,000 contacts

Editions & Modules

Right On Interactive editions and modules pricing
EditionModules
Outreach$5001
Engagement$9002
Lifecycle Marketing$1,4003

Footnotes

  1. up to 2 users, up to 10,000 contacts
  2. up to 5 users, up to 10,000 contacts
  3. up to 10 users, up to 10,000 contacts

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

All contracts are annual

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

Right On Interactive

No answers on this topic

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

Right On Interactive

  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Read full review

Screenshots

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