360 Campaigner vs. Right On Interactive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.2 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
Right On Interactive
Score 4.1 out of 10
Mid-Size Companies (51-1,000 employees)
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…
$500
up to 2 users, up to 10,000 contacts
Pricing
360 CampaignerRight On Interactive
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Outreach
$500
up to 2 users, up to 10,000 contacts
Engagement
$900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing
$1,400
up to 10 users, up to 10,000 contacts
Offerings
Pricing Offerings
360 CampaignerRight On Interactive
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.All contracts are annual
More Pricing Information
Community Pulse
360 CampaignerRight On Interactive
Top Pros
Top Cons
Features
360 CampaignerRight On Interactive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
22% above category average
Right On Interactive
7.0
1 Ratings
10% below category average
WYSIWYG email editor10.01 Ratings7.01 Ratings
Dynamic content9.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings6.01 Ratings
A/B testing9.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Email deliverability reporting9.01 Ratings7.01 Ratings
List management9.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings8.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
23% above category average
Right On Interactive
8.5
1 Ratings
9% above category average
Lead nurturing automation10.01 Ratings00 Ratings
Lead scoring and grading10.01 Ratings8.01 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks9.01 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
Right On Interactive
-
Ratings
Calendaring9.01 Ratings00 Ratings
Event/webinar marketing10.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
28% above category average
Right On Interactive
8.0
1 Ratings
6% above category average
Social sharing and campaigns10.01 Ratings00 Ratings
Social profile integration10.01 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
22% above category average
Right On Interactive
8.5
1 Ratings
13% above category average
Dashboards9.01 Ratings9.01 Ratings
Standard reports10.01 Ratings8.01 Ratings
Custom reports9.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
Right On Interactive
7.5
1 Ratings
1% below category average
API9.01 Ratings00 Ratings
Role-based workflow & approvals9.01 Ratings00 Ratings
Customizability10.01 Ratings7.01 Ratings
Integration with Salesforce.com9.01 Ratings8.01 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Best Alternatives
360 CampaignerRight On Interactive
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
360 CampaignerRight On Interactive
Likelihood to Recommend
10.0
(1 ratings)
7.0
(1 ratings)
User Testimonials
360 CampaignerRight On Interactive
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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Right On Interactive
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
Right On Interactive
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Read full review
Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review
Right On Interactive
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Right On Interactive
No answers on this topic
Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Right On Interactive
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
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ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

Right On Interactive Screenshots

Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index