360 View vs. Dynamo Software

360 View is well-suited and even originally designed for financial institutions and banks. It does a great job at large and small scale monitoring of customers and their amount of involvement in your organization. I'd say that 360 View is not well-suited for most organizations that are not in the finance industry (although you could make it work if you need to)

Incentivized

1. A client looking for integration of CRM, accounting and the investor portal. 2. Clients looking for a well developed investor portal to simply provide documents on one end to providing charts, graphs and investor level information on the other. 3. It is not well suited for smaller cost conscious clients

• Advanced customer profile details
• Effective campaign creation tools
• Record and activity logging
• Multi-location monitoring and management

Incentivized

• Keeps improving the software
• Client management and support
• It is very customizable

• User interface
• Speed
• Integrations

Incentivized

• Some functionality is clunky: Mailing Campaigns, Passthrough Integration, Dynamo Accounting Complex Transactions. At times it seems functionality is rolled out too soon.
• Onboarding of new clients for us seems a bit haphazard. We just added a new tenant with CRM, Dynamo Accounting and the Investor Portal and we weren't exactly sure what the state of the new tenant should be based on what was copied over from a prior tenant or how much Dynamo Software time or support we would have to customize the new tenant.
• At times it seems Dynamo Software's terminology with relationships either isn't intuitive or is repetitive creating additional time/confusion when modifying workspaces, portal set-up, etc.

The system’s configurable nature makes it a dynamic solution for addressing business-specific needs. Additionally, the intuitive design of the data queries allow us to find what we need and self-source most items. Finally, the ability to manage the majority of configuration needs in-house enables us to resolve user requests in a timely manner. Dynamo also listens to customer feedback and consistently deliver helpful upgrades.

Salesforce CMS is probably one of the most used CRMs out there and is great for a business that wants to create a completely custom solution for their CRM needs, but 360 View is a platform design specifically for bankers and therefore has pre-built functions that help us to quickly create the measurements, categories, and processes we need to

Incentivized

Dynamo Software makes the most sense from a cost perspective for available offerings to our clients. The integration between the CRM, Accounting module and investor portal. We also appreciate the ability to customize the investor portal to the client's request all within the same license.

• 360 View has allowed us to place customers in marketing funnels and target specific campaigns to move them further down the funnel.
• We can easily group customers in profitability categories and determine what relationships we need to develop.
• We have been able to create custom NPS scorecards to find our promoters.

Incentivized

• It allows us to offer a more sophisticated accounting application and investor portal in our suite of technology.