A2Z Events vs Certain Event Automation Software

• Very easy for the exhibitors and the attendees to navigate the floor.
• It looks very crisp and is easy to print.
• The online exhibitor search field is awesome - so easy for our attendees to map out who they want to visit.
• The support team is very responsive and the training opportunities are flexible.

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• Easy to use and create
• Easy to pull reports once event has been sent to attendees
• Great way to gather a lot of information

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• Coming from software where I had a huge amount of access to the "backend", it would be nice to be able to manipulate areas of the Exhibit Floorplan a little easier with regard to items like tables, chairs, stages, etc. Maybe add some icons that could be pasted into the floorplan for faster success?
• The agenda within A2Z does not give you the ability to host on your own conference site.
• The agenda view is sometimes perceived as being too long, there's a lot of extra "white space".

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• Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
• UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.

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• Positive - it provides one place from which primary players in the conference could pull information. A2Z maintains consistency and lowers the discrepancy issue when everyone tries to keep their own little database.
• Positive - Time Saver.
• No negative that I can recall.

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• Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
• Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
• Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
• In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.

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