Aberdeen vs. Mutiny

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.1 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
Mutiny
Score 9.6 out of 10
N/A
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing. Mutiny states they are backed by Sequoia Capital, YCombinator and CMOs from tech companies including AngelList, Carta, Gong, Hopin, Salesforce and Snowflake.N/A
Pricing
AberdeenMutiny
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AberdeenMutiny
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AberdeenMutiny
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
1% below category average
Mutiny
-
Ratings
Contact information8.01 Ratings00 Ratings
Company information7.01 Ratings00 Ratings
Industry information8.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
Mutiny
-
Ratings
Web Personalization7.01 Ratings00 Ratings
3rd party intent signals4.01 Ratings00 Ratings
Downstream intent signals2.01 Ratings00 Ratings
Account identification5.01 Ratings00 Ratings
Buyer journey tracking7.01 Ratings00 Ratings
Revenue forecasts9.01 Ratings00 Ratings
Audience segmentation9.01 Ratings00 Ratings
Conversion optimization9.01 Ratings00 Ratings
Content Syndication7.01 Ratings00 Ratings
Best Alternatives
AberdeenMutiny
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.6 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenMutiny
Likelihood to Recommend
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
AberdeenMutiny
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
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Mutiny
B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.
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Pros
Aberdeen
No answers on this topic
Mutiny
  • B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
  • No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
  • Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.
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Cons
Aberdeen
No answers on this topic
Mutiny
  • The reporting functionalities are limited and it's hard to do a deep dive.
  • Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly.
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Alternatives Considered
Aberdeen
No answers on this topic
Mutiny
Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and Adobe Target. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and Adobe Target have more advanced features for A/B testing and AI/ML decision-making.
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Return on Investment
Aberdeen
No answers on this topic
Mutiny
  • Leads for our biggest target segment has more than doubled on the homepage.
  • We were able to add 100+ leads per month through their out of box banner feature.
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