Acquisition Inc. vs. ResponsePoint

Anything lead gen within TOFU demand gen for an IT company. They offer TAL/ ABM targeting which is great. They don't offer appointment setting so best to use them for TOFU.

ResponsePoint works great when you’re trying to reach senior B2B decision-makers and need more than just basic lead gen. It helped us re-engage cold accounts and improve our pipeline conversion rate. You may have to define your audience or have your strengths and target personas in place when you approach ResponsePoint. In either case, they will help you figure out solutions for you.

• Great data accuracy
• Attention to Service
• Collaborative sales reps
• Data Science

• Identifying serious prospects which saves us a lot of time by helping us focus on the leads that matter most.
• Personalized outreach that really connects and has helped us get in touch with decision-makers who are usually hard to reach and much more likely to respond.
• Reviving cold or lost accounts by re-engaging accounts that had gone cold or been missed earlier and warm up these contacts, turning dormant leads into active conversations and new opportunities for us.

• Would be great to have other offerings like display programmatic
• Live dashboarding

• More onboarding tutorials to help new users get comfortable quickly.
• Slightly faster load times in some areas for a smoother experience.
• Additional template options for outreach messages to save time.

Great team all round. Ranging from sales reps who are easy to speak, not overly salesy and super responsive. Their operations team are also great, super quick turnaround times and have saved whenever I've been in a pinch and needed a quick response/ data.

Excellent partners in our demand generation programs and have supported us immensely in our prioritization efforts saving hours of work and $ spent on advertising.

Acquisition Inc. is, my in opinion, the best vendor out of this selection. Based on their data accuracy and also the ease of working with their teams.

• We have seen a higher conversion through to MQL for our leads generated through from Acquisition Inc. compared to other vendors.

• In just the first 90 days, we saw a 32% increase in qualified meetings
• Their ABM re-engagement strategy also helped revive several cold accounts one of which is now a $1.2M opportunity in late-stage pipeline.
• On top of that, their dashboards gave our marketing and sales teams a single view, cutting reporting time by over 40%.