TrustRadius

Actifile vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Actifile
Score 9.0 out of 10
N/A
N/AN/A
Supermetrics
Score 9.7 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
ActifileSupermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
ActifileSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
ActifileSupermetrics
Considered Both Products
Actifile
Chose Actifile
Microsoft Purview Information Protection, Microsoft Purview Data Loss Prevention and Microsoft Purview Insider Risk Management
Supermetrics
Verified User
Anonymous
Chose Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics …
Verified User
Anonymous
Chose Supermetrics
Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case.
Verified User
Anonymous
Chose Supermetrics
Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the …
Trevor Irish | TrustRadius Reviewer
Trevor Irish
Digital Marketing Analyst II
Chose Supermetrics
I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data …
Lindsay Halsey | TrustRadius Reviewer
Lindsay Halsey
Co-Founder
Chose Supermetrics
We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too.
Austin Voigt | TrustRadius Reviewer
Austin Voigt
Senior Analyst - Paid Media
Chose Supermetrics
Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your …
Features
ActifileSupermetrics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Actifile
8.5
Ratings
5% above category average
Supermetrics
-
Ratings
Customizable dashboards9.00 Ratings00 Ratings
Report Formatting Templates8.00 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Actifile
8.8
Ratings
12% above category average
Supermetrics
-
Ratings
Drill-down analysis8.00 Ratings00 Ratings
Formatting capabilities9.00 Ratings00 Ratings
Integration with R or other statistical packages10.00 Ratings00 Ratings
Report sharing and collaboration8.00 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Actifile
8.6
Ratings
5% above category average
Supermetrics
-
Ratings
Publish to Web8.00 Ratings00 Ratings
Publish to PDF9.00 Ratings00 Ratings
Report Versioning9.00 Ratings00 Ratings
Report Delivery Scheduling9.00 Ratings00 Ratings
Delivery to Remote Servers8.00 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Actifile
8.5
Ratings
9% above category average
Supermetrics
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)9.00 Ratings00 Ratings
Location Analytics / Geographic Visualization8.00 Ratings00 Ratings
Predictive Analytics8.00 Ratings00 Ratings
Pattern Recognition and Data Mining9.00 Ratings00 Ratings
Best Alternatives
ActifileSupermetrics
Small Businesses
Supermetrics
Supermetrics
Score 9.7 out of 10
Agency Analytics
Agency Analytics
Score 8.9 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
Enterprises
IBM Analytics Engine
IBM Analytics Engine
Score 7.1 out of 10
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActifileSupermetrics
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
ActifileSupermetrics
Likelihood to Recommend
For data control as it works in the background and identify sensitive data and secures it by encrypting the PHI and PII type of data. Also it is very useful if you need to set rbac for your users within the organisation as it let you control what each user can access and action they can take.
Krishna Kumar | TrustRadius Reviewer
Read full review
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Timothy McCormack | TrustRadius Reviewer
Timothy McCormack
VP, Media & Analytics
Read full review
Pros
No answers on this topic
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Trevor Irish | TrustRadius Reviewer
Trevor Irish
Digital Marketing Analyst II
Read full review
Usability
It has been very helpful as it has reduced the number of traditional system and software that is being used and it does the work of 5 softwares in 1. Also it has been useful as I don't have to worry about the number of resources as one admin can help us maintain the data and its policy.
Krishna Kumar | TrustRadius Reviewer
Read full review
No answers on this topic
Alternatives Considered
No answers on this topic
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Verified User
Anonymous
Read full review
Return on Investment
  • It has been a great addition to the application and software our org usage and the ROI has been great. As it eliminates the multiple app or software to just 1 and it reduces the cost by almost 35 %
  • Operational cost savings as traditional systems or application require lot of manpower in ensuring the same which Actifile does without any additional cost and resources.
  • Do overall it is best fit for the mid sized to large organisations.
Krishna Kumar | TrustRadius Reviewer
Read full review
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Lindsay Halsey | TrustRadius Reviewer
Lindsay Halsey
Co-Founder
Read full review
ScreenShots

Supermetrics Screenshots

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