ActionIQ vs. Rudderstack

ActionIQ is ideal for a medium and large-sized organization that already has a lot of data stored across existing data warehouses and data lake solutions and is looking for a CDP with refined data models that can extract the key insights, analyse them and create detailed customer profiles for real-time targeting.

Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.

Incentivized

• Data ingestion, cleansing and unification
• Data activation for paid media campaigns
• Data extraction from data warehouses and data lakes

• Event streams
• Reverse ETL
• Identity resolution

Incentivized

• Campaign delivery features especially multichannel orchestration
• More hosting options including offsite
• Better user access and identity management controls

• Alerting
• Destination catalog

Incentivized

In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and it works flawlessly. It is also significantly cheaper than Tealium.

Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case

Incentivized

• Improved our digital media targeting capabilities
• Increased the RoI of our data warehousing solutions
• Increased the efficiency of our marketing campaigns team

• Significant savings in developer resources
• Faster moving product insights

Incentivized