ActionIQ vs. Salesforce Data Cloud

ActionIQ is ideal for a medium and large-sized organization that already has a lot of data stored across existing data warehouses and data lake solutions and is looking for a CDP with refined data models that can extract the key insights, analyse them and create detailed customer profiles for real-time targeting.

I would recommend Salesforce Data Cloud as an 8 because it is great for keeping track of customer and sale information, it is easy to use, it is easy to generate reports and it is user friendly. However, it is very expensive and does not integrate with other CRMs well

Incentivized

• Data ingestion, cleansing and unification
• Data activation for paid media campaigns
• Data extraction from data warehouses and data lakes

• Integration with other systems is really working for us. Also having models developed in Data Cloud and then use for servers, Salesforce sales and for Marketing Cloud.

Incentivized

• Campaign delivery features especially multichannel orchestration
• More hosting options including offsite
• Better user access and identity management controls

• Sometimes it can be very fidgety and you need a team of salesforce developers in order to implement the solution
• Can be expensive, but so are other providers

Incentivized

Because it is worth this, the analytics, reporting, CRM, security parameters, mobile support all make it this worth. Also, I personally believe it has high potential to grab customers attention and increase sales.

In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and it works flawlessly. It is also significantly cheaper than Tealium.

I like Salesforce Data Cloud because like mentioned before, it is easy to use, easy to generate reports, create workflows, keep track of customer data, sales data, house data, etc. You can also import excel sheets with customer data as well and it will create the fields for you which is nice

Incentivized

• Improved our digital media targeting capabilities
• Increased the RoI of our data warehousing solutions
• Increased the efficiency of our marketing campaigns team

• It's been really good because for example, now we can use some of the segmentation of our clients. We have all the models running in that cloud, so it's been easier for us having this information built and having the calculation of the segments that we want to use with clients.

Incentivized