Acumbamail vs. Customer.io

Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!

Incentivized

This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.

• Creating Landing Pages.
• Built in Automations.
• Email List Maintenance.
• The email editor is simple to use and very intuitive.

Incentivized

• Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
• Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
• We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
• Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
• Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
• Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
• We don't use environments, but it might be very useful for a bigger company.

Incentivized

• The online support is excellent, but the written support is sometimes in Spanish.
• Setting up your account for better email deliverability takes some time.
• It's a newer program, so there is definitely some room for improvement in the user interface.

Incentivized

• Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
• A bit too email centric.
• Lacks an ability to schedule messages on a daily, weekly, etc. basis.

Incentivized

It's user friendly and easy enough to use, but there are more polished tools available on the market

Incentivized

Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!

Incentivized

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

Incentivized

• Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!

Incentivized

• Fast testing for new products to specific groups. It saves a lot of time and money.
• Removed workload from marketing = more time to make it better.
• Better contact with specific groups, seeing a increase in sales because of this.

Incentivized