AdCheck (discontinued) vs. AppLovin Exchange (ALX)

Our main CRM is Adcomm and the AdCheck app allows us to run clients' validations. It also allows us to check clients' subscriptions to our provided services and tools. It works as a virtual assistant to our marketing strategies. It also tailors to our clients and our offers. The time I do not use AdCheck is when I am collaborating internally with other team-members

Incentivized

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.

Incentivized

• URL's verification and authenticity
• Integration of real offers
• Recognizes spams, bots and other cyber threats

Incentivized

• ROI
• Growth
• Monetization

Incentivized

• Personalization of individual profiles
• Loyalty member programs
• Offered in different languages

Incentivized

• Their support is very slow.
• Inventory prices can be a bit high.
• They need better anti-fraud controls.

Incentivized

AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

Incentivized

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

Incentivized

it's much cheaper than the rest so far. Has more benefits than other software out there. Integrate with our CRM to give us a better and simple experience. You can try it for free with no liable ties to the product. Easy to use and to manage. Sleek and innovative design

Incentivized

Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Incentivized

• Saves time by giving detailed reports on clicks and spam
• It can be expensive if you do not know how to use it
• It gives me peace of mind knowing I have a smart ad virtual assistant

Incentivized

• It has had a positive impact on my business objectives
• It has helped me grow exponentially
• It has provided a way for me to expand my business

Incentivized