Gaming SSP
Updated April 16, 2021

Gaming SSP

Gabriela Band | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AppLovin

We are using AppLovin to run app installs and app retargeting performance campaigns worldwide. It is done mainly by the ad operations team but there a lot of cross support teams that interact with AppLovin as well. They provide us with mobile in-app inventory and we judge its performance and decide to allocate a campaign's budget based on that.
  • Vast supply across gaming inventory.
  • Engaging formats and lots of video inventory.
  • Great performance for most verticals.
  • Their support is very slow.
  • Inventory prices can be a bit high.
  • They need better anti-fraud controls.
  • We have seen good CPAs, increasing budgets and improving ROI.
  • We have bid aggressively in most cases reducing our margin.
  • Overall positive impact by allowing us to reach more users.
AppLovin has focused and put resources into the gaming vertical. They have found a niche space where they can dominate the marken and they have been investing in it to become the market leaders. Contrary to other ad tech players that want to be in every market, they have focused and specialized on a given vertical and it is providing good results.
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts.

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AppLovin is specifically suited for branding and performance campaigns as well. Their formats are traditionally video and display interstitials meaning there are opportunities to impact the user on a placement that will get its attention. The only thing you need to be mindful about is pricing. AppLovin is not a cheap exchange nor do they pretend to be, so you need to make sure you bid aggressively.