Overall Satisfaction with AppLovin
We are using AppLovin to run app installs and app retargeting performance campaigns worldwide. It is done mainly by the ad operations team but there a lot of cross support teams that interact with AppLovin as well. They provide us with mobile in-app inventory and we judge its performance and decide to allocate a campaign's budget based on that.
- We have seen good CPAs, increasing budgets and improving ROI.
- We have bid aggressively in most cases reducing our margin.
- Overall positive impact by allowing us to reach more users.
- Smaato, MoPub, The Trade Desk and AppNexus
AppLovin has focused and put resources into the gaming vertical. They have found a niche space where they can dominate the marken and they have been investing in it to become the market leaders. Contrary to other ad tech players that want to be in every market, they have focused and specialized on a given vertical and it is providing good results.
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts.
Do you think AppLovin exchange (ALX) delivers good value for the price?
Are you happy with AppLovin exchange (ALX)'s feature set?
Did AppLovin exchange (ALX) live up to sales and marketing promises?
Did implementation of AppLovin exchange (ALX) go as expected?
I wasn't involved with the implementation phase
Would you buy AppLovin exchange (ALX) again?
AppLovin is specifically suited for branding and performance campaigns as well. Their formats are traditionally video and display interstitials meaning there are opportunities to impact the user on a placement that will get its attention. The only thing you need to be mindful about is pricing. AppLovin is not a cheap exchange nor do they pretend to be, so you need to make sure you bid aggressively.