Programmatic at its best
August 23, 2019
Programmatic at its best
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppLovin
AppLovin is used on the organization to increase our programmatic reach. We can buy from them directly on a managed basis or use them directly as an exchange connected to our DSP. It has provided great results with CTRs that are above industry standards. They are laser focused in terms of their priorities and have a great amount of publishers, specifically in the USA.
- Very good quality. Their CTRs are above average.
- Great support team, very personable and helpful
- Exclusive publishers, mostly on the gaming category
- They should provide more detail in their reporting tools
- As a DSP, they could handle QPS better thus lowering the infrastructure costs for the DSP.
- They could expand their international inventory offering
- It has helped us reach our CPAs, so the impact has been very helpful.
- It has had high ROI by increasing the amount of publishers we are using on each campaign.
- Also, it allowed us to reach more users for our retargeting campaign, thus improving our revenue.
- MoPub and Cheetah Digital Marketing Suite (formerly Experian)
AppLovin is more focused on high impact formats instead of other exchanges that are more focused on banners and standard sizes. Also, their fraud controls are much more strict, which is a great advantage.