AdClarity vs. Claritas PRIZM Premier

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdClarity
Score 10.0 out of 10
N/A
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
$350
per month
Claritas PRIZM Premier
Score 10.0 out of 10
N/A
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.N/A
Pricing
AdClarityClaritas PRIZM Premier
Editions & Modules
Subscription
$350.00
per month
No answers on this topic
Offerings
Pricing Offerings
AdClarityClaritas PRIZM Premier
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdClarityClaritas PRIZM Premier
Top Pros

No answers on this topic

Top Cons
Best Alternatives
AdClarityClaritas PRIZM Premier
Small Businesses
TapClicks
TapClicks
Score 10.0 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 10.0 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdClarityClaritas PRIZM Premier
Likelihood to Recommend
8.0
(4 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.6
(2 ratings)
10.0
(1 ratings)
User Testimonials
AdClarityClaritas PRIZM Premier
Likelihood to Recommend
BI Science
AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Claritas
  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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Pros
BI Science
  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
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Claritas
  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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Cons
BI Science
  • Paid keywords information
  • SEO analysis
  • Social media analysis
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Claritas
  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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Likelihood to Renew
BI Science
Because it solves all the problems I needed and hardly has any problems.
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Claritas
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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Alternatives Considered
BI Science
Very similar product, they have the same purposes and also same features, only difference could be the costs.
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Claritas
No answers on this topic
Return on Investment
BI Science
  • I was able to get more suitable, better converting traffic sources.
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Claritas
  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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ScreenShots

AdClarity Screenshots

Screenshot of VIRTUALLY ELIMINATE YOUR AB TESTINGScreenshot of EXTEND YOUR REACH TO NEW AUDIENCESScreenshot of GENERATE QUALITY LEADSScreenshot of GROW YOUR CLIENT-BASEScreenshot of INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING