What users are saying about

OpenX

26 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

OpenX

26 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

OpenX

While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training
No photo available

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
OpenX
Data Transfer
AdGear Advertiser
4.0
OpenX
DSP integration
AdGear Advertiser
3.0
OpenX

Ad Campaigns

AdGear Advertiser
3.8
OpenX
9.4
Ad campaign creation
AdGear Advertiser
3.0
OpenX
10.0
Ad deployment
AdGear Advertiser
5.0
OpenX
10.0
Display advertising
AdGear Advertiser
4.0
OpenX
9.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
OpenX
9.0
Sequence targeting
AdGear Advertiser
4.0
OpenX
9.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
OpenX
8.2
Ad dashboards
AdGear Advertiser
3.0
OpenX
9.0
Ad performance reports
AdGear Advertiser
5.0
OpenX
10.0
Ad conversion tracking
AdGear Advertiser
3.0
OpenX
6.0
Ad attribution reporting
AdGear Advertiser
6.0
OpenX
8.0
Cross-channel ad management
AdGear Advertiser
4.0
OpenX
8.0
Ad forecasting and optimization
AdGear Advertiser
4.0
OpenX
8.0

Pros

  • Easy setup
  • Smart product
No photo available
  • OpenX easily allows us to manage our network and inventory.
  • Enterprise support staff is very helpful; training is accessible.
  • They are local to Los Angeles.
  • Reporting registers relatively quickly.
No photo available

Cons

  • Slow design
  • Needs more analytics
No photo available
  • Could provide full reporting information
Cassidy Ebert profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
OpenX7.0
Based on 10 answers
I would renew use of OpenX as it is a solid ad serving platform that is easy to use, install, and maintain with some great advanced features that give more control to publishers ad ops teams large or small while reducing the costs associated with managing, serving, and delivering ads from third party vendors.
Michael Grazziani profile photo

Usability

No score
No answers yet
No answers on this topic
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

No score
No answers yet
No answers on this topic
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
I use OpenX along with Sailthru because the two combined give me the full amount of reporting statistics I need to give to clients. I would say they are equal but different, and both are necessary but it would be great if all of these statistics could be contained within one program.
Cassidy Ebert profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available
  • Saves time
  • Saves Money
  • Makes clients happy
Cassidy Ebert profile photo

Screenshots

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details