Item: OpenX
Rating: 9
Author: Torin Gilkey

Overall Satisfaction

Use Cases and Deployment Scope

Used OpenX to manage all online advertising for a local newspaper. This was being used to manage 100% of the online advertising for the organization.

Pros and Cons

Pros

Managing ads through ad networks like Google was very easy. It was very easy to manage the ad network ads alongside of our own ads.

Cons

No answer

Return on Investment

OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.

Not currently applicable to the digital properties I manage. Currently I oversee a large non-profit hospital network's website where no advertising is displayed.

If applicable I'd be highly likely to renew OpenX

Likelihood to Recommend

For large scale sites with several ad spots this is a great tool. It's especially helpful for managing impression or length of campaigns. The platform is not recommended for small sites with limited advertising.

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OpenX Revolutionized Local Newspaper Website