Item: OpenX
Rating: 9
Author: Verified User

Overall Satisfaction

Use Cases and Deployment Scope

While our core business is very concentrated, our parent company has a network of resources for a very unique ad network. We utilize OpenX to serve advertisement(s) across multiple sites. All of our ads are house-ads and is not open to the public; it's solely to promote our products, initiatives and support a plethora of partnerships. It easily allows a small team to manage advertisements throughout the network with ease.

Pros and Cons

Pros

OpenX easily allows us to manage our network and inventory.
Enterprise support staff is very helpful; training is accessible.
They are local to Los Angeles.
Reporting registers relatively quickly.

Cons

Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
Real-time reporting or a status dashboard would be great.

Return on Investment

Increased employee efficiency with ease of reporting and ad management.
Reporting tools have helped global partnerships solicit additional sponsorship contracts.
Enabled us to connect all of our site inventory into one central management tool.

Alternatives Considered

We've used Double Click and both products perform equally well.

Likelihood to Renew

Any issues that our team might've encountered from the software has always been mostly user issues; the OpenX team was always quick to provide support and guide us through getting through the hurdle. They've also always been very forthcoming about being able to sit down and have an onsite meeting or training session which is crucial for any enterprise-level product.

Likelihood to Recommend

This is a wonderful product that is well supported and fully backed by OpenX. If you have green staff that require some training to get their foot in the door for basic ad management, this is a great tool. We've never utilized the OpenX ad market so I can't speak to the quality of the ads in that open market, but for in-house ads in complex networks with its targeting tools, this software would be more than suitable to fulfill your needs.

Comments

Please log in to join the conversation

OpenX Enterprise has excellent product support!

Software Version