Adobe Bridge vs. MarcomCentral

If you're working with tons of files and different types of files and you have to keep them sorted out and be able to tell the differences within the files...this is the best option for you. It will make your life so much easier being able to preview everything quickly while seeing the small details. I do know that some photographers are really happy with how Lightroom catalogs their images, but I think for anyone doing major compositing or video work, Bridge is hands down the way to go. It just saves you so much time and headaches.

Incentivized

Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.

Incentivized

• User friendly.
• Works well in combination with it's other adobe products.
• Like that's it's included in the cost of Creative Cloud.

Incentivized

• The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
• The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
• The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.

Incentivized

• User interface could be more friendly--currently it has a very techy feel
• Sometimes it’s a bit slow to load the program initially

Incentivized

• The uploading process is a bit clunky
• Overall user experience from an admin side could be refreshed to be more modern and easier to use

Incentivized

Adobe Bridge is useful as a jumping off point for file organization within the CC environment. It is a little slow and clunky at times but is useful for preliminary photography selection development including contact sheets, file renaming, and the overall selection process.

Incentivized

Okay so I've actually tried to use Lightroom. Photoshop is its own beast and doesn't have the catalog that Bridge of Lightroom has. Lightroom is not as powerful with being able to check between images, finding files, etc. I wanted to love it, but Bridge won hands down with all the time it has saved me so I can get back to my children instead of complaining that it takes me so much time to narrow down images

Incentivized

We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.

Incentivized

• it is one of the best ROI because it is essentially Free, coming as a bounus with Photoshop subscription.
• It allows my staff to easily find images on any computer. sharing is easy.
• it is fast familiar piece of software.

Incentivized

• Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
• Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
• Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.

Incentivized