Adobe Journey Optimizer vs. PushEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 8.2 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
PushEngage
Score 8.0 out of 10
N/A
PushEngage offers a proactive push notification service, supporting abandoned cart triggering, dynamic segmentation, automatic responders, and advanced analytics, as well as other features.
$0
2,500 subscribers
Pricing
Adobe Journey OptimizerPushEngage
Editions & Modules
No answers on this topic
Forever Free Plan
$0.00
2,500 subscribers
Business Plan
$29.00/Month
Up To 5,000 Subscribers
Premium Plan
$59.00/Month
Up To 10,000 Subscribers
Enterprise Plan
Contact Us for Quote
Up To Unlimited Subscribers
Offerings
Pricing Offerings
Adobe Journey OptimizerPushEngage
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Adobe Journey OptimizerPushEngage
Best Alternatives
Adobe Journey OptimizerPushEngage
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.1 out of 10
Iterable
Iterable
Score 8.9 out of 10
Enterprises
Verint Community
Verint Community
Score 9.8 out of 10
Iterable
Iterable
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Journey OptimizerPushEngage
Likelihood to Recommend
7.9
(22 ratings)
8.0
(1 ratings)
Usability
7.2
(22 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Adobe Journey OptimizerPushEngage
Likelihood to Recommend
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
Read full review
PushEngage
It is appropriate to send notifications through rss. It is less appropriate to send urgent notifications, it takes a long time to get the notification to users.
Read full review
Pros
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
Read full review
PushEngage
  • Supports sending to many users.
  • Allows the sending of different notifications to two different segments.
  • Allows user segmentation.
Read full review
Cons
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
Read full review
PushEngage
  • Notifications take a long time to reach users.
  • The platform interface could improve.
Read full review
Usability
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
Read full review
PushEngage
The platform and analytics are slightly confusing.
Read full review
Support Rating
Adobe
No answers on this topic
PushEngage
The support was efficient and fast to resolve doubts.
Read full review
Alternatives Considered
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Read full review
PushEngage
No answers on this topic
Return on Investment
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
Read full review
PushEngage
  • Due to the time it takes for notifications to arrive, the opportunity is lost in some publications we do.
  • With the notifications we have been able to reach more users.
Read full review
ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer

PushEngage Screenshots

Screenshot of Dynamic Segmentation: Sending notifications based on customer action is now possible using PushEngage. Create a drip campaign/series of notifications to increase your conversions, leads or click metrics.Screenshot of A/B Testing: Stop wondering on what would make your subscribers happy. Send different notifications to the same target group and analyze, which notification performs better. Use the Right Combination by experimenting with different text for title, message. Use different timings and find out what suits your subscribers.Screenshot of Drip Autoresponder: Sending notifications based on customer action is now possible using PushEngage. Create a drip campaign/series of notifications to increase your conversions, leads or click metrics.Screenshot of Cart Abandonment Campaign: Set auto-trigger for an abandoned cart with a single click. Send custom notifications to your customers.Screenshot of Subscription Dialogbox: Settings of Subscription DialogboxScreenshot of Send Notification: Sample notification that was send using PushEngage in the dashboard.