Adobe Journey Optimizer vs. theMarketer

theMarketer

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Journey Optimizer	Score 8.2 out of 10	N/A	Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.	N/A
theMarketer	Score 0.0 out of 10	Small Businesses (1-50 employees)	theMarketer supports personalized email campaigns, loyalty programs, and automations. It is used to create personalized newsletters, build loyalty programs, set up automated flows, send SMS and push notifications, grow a contact list with pop-ups, rely on RFM analysis to make informed decisions, collect feedback and reviews, and leverage referrals to turn customer interactions into meaningful relationships, enhance brand loyalty as well as customer…	$5 per month Based on the number of contacts

Pricing

Adobe Journey Optimizer

theMarketer

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adobe Journey Optimizer	theMarketer
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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theMarketer's pricing is based on the number of contacts. Plans available: - Standard (suitable for non-e-commerce businesses that aim to improve their relationship with their clients) - Ecommerce (ideal for emerging online shops looking to grow their business) - Ecommerce PRO (for established online shops seeking to optimize their processes) For 1,000 contacts or less, theMarketer can be used for free.

More Pricing Information

Pricing Info

Best Alternatives
	Adobe Journey Optimizer	theMarketer
Small Businesses	Simplify360 Score 7.8 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	Dialpad Support Score 9.1 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Verint Community Score 9.8 out of 10	Emma by Marigold Score 9.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adobe Journey Optimizer	theMarketer
Likelihood to Recommend	8.0 (21 ratings)	- (0 ratings)
Usability	7.2 (21 ratings)	- (0 ratings)

User Testimonials
	Adobe Journey Optimizer	theMarketer
Likelihood to Recommend	Adobe AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market Incentivized Verified User Anonymous Read full review	theMarketer No answers on this topic
Pros	Adobe pre built use case playbooks provide a basis for various trips provides customized messaging custom actions let different systems and databases be easily integrated Incentivized SK Sunil Khanderao Vice President Read full review	theMarketer No answers on this topic
Cons	Adobe It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time there is a window of time during the day that the audiences give out errors and you can´t see the estimates I should be able to select STO in campaigns, not only in journeys I should be able to select the email parameters when using campaigns Incentivized Verified User Anonymous Read full review	theMarketer No answers on this topic
Usability	Adobe At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users Incentivized Verified User Anonymous Read full review	theMarketer No answers on this topic
Alternatives Considered	Adobe They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product Incentivized HV Hung Vong Data Excellence Manager Read full review	theMarketer No answers on this topic
Return on Investment	Adobe Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate. Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments Incentivized Daniel Cardoso specialist Read full review	theMarketer No answers on this topic
ScreenShots	Adobe Journey Optimizer Screenshots	theMarketer Screenshots