Adometry (legacy) vs. DataPOEM

This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.

Incentivized

• Traffic Analytics
• Geo Analytics
• Campaign Analytics

Incentivized

• Actual customer service agents that can help and answer questions.
• Better explanation of each and every datapoint.
• More user-friendly interface and experience.

Incentivized

Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good

Incentivized

• It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.

Incentivized