Great for attribution and reporting to see ROI
January 26, 2022

Great for attribution and reporting to see ROI

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Attribution in Google Analytics (Adometry)

To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to show the impact of our marketing campaigns. The graphs are also a nice touch and helpful when doing quarterly and year end reviews.
  • campaign performance
  • data modeling
  • attribution
  • more resources
  • cross channel attribution
  • giving more insight into our ROI
  • i can trust what i see in GA
Better reporting options and integration with our website
AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting

AdRoll is starting to do more reporting related to attribution though, which is good

Do you think Attribution in Google Analytics delivers good value for the price?


Are you happy with Attribution in Google Analytics's feature set?


Did Attribution in Google Analytics live up to sales and marketing promises?


Did implementation of Attribution in Google Analytics go as expected?


Would you buy Attribution in Google Analytics again?


If you have multiple campaigns going on, it's helpful to see which is working best. Knowing that a user can come in through a paid campaign but then doesn't perform an action until receiving email marketing, it's helpful to see that journey and have better insight into which campaigns really produce an ROI