AdPumb vs. AppLovin MAX

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPumb
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
AdPumb is an app monetization platform that assists app developers or publishers in earning more revenue through app monetization functions. Its mediation solutions help publishers to connect with Demand Side Platforms.
$1
Impression
AppLovin MAX
Score 6.8 out of 10
N/A
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.N/A
Pricing
AdPumbAppLovin MAX
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPumbAppLovin MAX
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdPumbAppLovin MAX
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
AdPumbAppLovin MAX
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Google AdMob
Google AdMob
Score 8.6 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdPumbAppLovin MAX
Likelihood to Recommend
10.0
(1 ratings)
5.0
(3 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
AdPumbAppLovin MAX
Likelihood to Recommend
AdPumb
AdPumb stood by me throughout their integration. This is unlike any other providers including and especially AdMob and FAN. They realized the 2x revenue increase they guaranteed, after which provided me with analytics and reports without fail. Best mediation platform if you are not technically inclined in the field. I am now an expert, thanks to the AdPumb team!!
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AppLovin
They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
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Pros
AdPumb
  • Ad monetization
  • Ad mediation
  • Fill rate management
  • eCPM optimization
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AppLovin
  • Easy to use platfrom. You can set up QPS management system on your own.
  • They have MoPub Analytics to get inventory stats.
  • Their AM team is very supportive.
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Cons
AdPumb
No answers on this topic
AppLovin
  • Not a lot of inventory in the EMEA region.
  • Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
  • Reporting tools not very advanced. You can't get a lot of granular details from the tool.
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Usability
AdPumb
No answers on this topic
AppLovin
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
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Support Rating
AdPumb
No answers on this topic
AppLovin
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
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Alternatives Considered
AdPumb
I have used Google AdMob for monetization during my starting days as a publisher. The service they gave was not that great. With Google AdMob, customer support was non existent and my accounts regularly got suspended due to reasons unknown without any prior warning. After much deliberation, i found AdPumb and have never been happier working with a mediation platform. 5 stars!!!
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AppLovin
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
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Return on Investment
AdPumb
  • AdPumb realized 2x revenue increase that they guaranteed within the timeframe!
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AppLovin
  • CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue
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ScreenShots

AdPumb Screenshots

Screenshot of AdPumb image from FacebookScreenshot of AdPumb image from Facebook

AppLovin MAX Screenshots

Screenshot of the Main ScreenScreenshot of Waterfall PreviewScreenshot of the MAX A/B Test feature, used to test real-time data to test and measure the impact of any change to the waterfall configuration.Screenshot of the Ad ReviewScreenshot of the Network Comparison report.Screenshot of the MAX Cohort Report.