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Google AdMob

Google AdMob


What is Google AdMob?

AdMob is a mobile advertising platform acquired by Google in 2010.

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TrustRadius Insights

Ad Mediation Functionality: Users have appreciated the platform's ad mediation functionality, which has been instrumental in helping them …
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What is Google AdMob?

AdMob is a mobile advertising platform acquired by Google in 2010.

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What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

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Product Demos

Android Quiz App with Firebase and Google AdMob [Source Code]

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Product Details

What is Google AdMob?

Google AdMob Technical Details

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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ad Mediation Functionality: Users have appreciated the platform's ad mediation functionality, which has been instrumental in helping them generate revenue through ads displayed in their apps. The efficient management of ad display within their apps has been a key factor highlighted by users.

Insightful Optimization: Reviewers found the insights provided by the platform to be valuable and practical for optimizing their ad monetization strategy effectively. These insights have enabled users to make data-driven decisions leading to improved ad performance.

Fast Payments: Users were highly satisfied with the swift payments facilitated by the platform, ensuring they received their earnings promptly without delays. This reliable payment system has contributed to a positive user experience and financial stability for app developers.

Lack of Speed and User Interface Improvements: Some users have mentioned that the platform lacks speed, impacting their experience negatively. They have also suggested various improvements to enhance the user interface for better usability.

Limited Features and Platform Support: Reviewers expressed dissatisfaction with the limited features available on the platform, highlighting the need for more functionalities to meet their requirements. Additionally, they noted significant issues with platform support across different devices.

Low Earnings and Banning Concerns: Users have criticized AdMob for unnecessarily banning users, leading to significantly lower earnings especially for small business owners. Alongside this, concerns were raised regarding challenges in the onboarding process experienced by users on the platform.


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Gloria Varghese | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Since we have an app, I can get revenue from Google using Google Admob. Here, I can make money by showing relevant Google ads in my app, thus getting paid for it. It is highly recommended since the Admob app gives us valuable insights to improve our earnings without any extra effort.
  • Getting me paid for showing ads in my app.
  • Giving me useful insights.
  • Automated tools.
  • Less speed.
  • UI can be improved.
  • More features can be added.
If you have an app or game, you can surely use Google AdMob.Google AdMob helps us figure out how to use it by providing insights depending on region, device, and category. Regardless of your app size and category, anyone can use Google AdMob as they place ads that are most appropriate.
Score 10 out of 10
Vetted Review
Verified User
We use Google AdMob to provide ads for our Android and iOS apps. We wanted an ad mediation solution that was unobtrusive to, and respectful of our customers, but that would also provide us with a consistent revenue stream. Google AdMob has delivered that to us, and was easy to implement with its excellent, well documented APIs.
  • Good Ad Mediation
  • Fast Payments
  • Comprehensive Blocking Controls
  • Support for more platforms
  • Clearer guidance when ad serving is limited
  • Better customer support
Google AdMob is the best choice when you are new to monetizing your Android or iOS app. It is the simplest to integrate, and will provide ads that will not negatively impact your users, assuming you follow their guidelines, of course. Revenue from ads is steady and consistent, and although not earth shattering for small apps, is will consistently grow as your app's userbase grows.
Armand Ruci | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
I use AdMob in my second job as a small business owner. The reason I would highly recommend using AdMob is that its interface had different types of advertisements which can make the ads fit the app interface and make it user-friendly. I have also used it to advertise my small business and it has been pretty successful for me during those times.
  • Ad traffic
  • CPM rates
  • Strict measures to prevent fraud.
  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.
Google AdMob is well suitable for small businesses however you must take into consideration that their payout is lower than other providers. It is a good app to generate revenue and it does pay out pretty quick however the payouts can sometimes vary.
Score 10 out of 10
Vetted Review
Verified User
I have been using Admob for Mobile application monetization for more than 8 years. As of now, there are many application monetization companies like Facebook, InMobi, etc. But AdMob gives the best eCPM and CPC. I have recommended others to use AdMob solely because of that reason. Also for the Android app, the SDK has very good support.
  • Best CPC.
  • Best eCPM.
  • Ease of integration.
  • Poor support.
1. Best cost per click.
2. Best eCPM.
3. Ease of integration.

1. Poor support.
Score 9 out of 10
Vetted Review
Verified User
We use Google AdMob on all our mobile games and apps to monetize them and generate revenue from the users who download our free apps.
  • Easy integration with any app source code.
  • Detailed analytics on the AdMob dashboard.
  • The ability to choose between different ads types.
  • If they can lower their minimum payout threshold that would be great.
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
Score 7 out of 10
Vetted Review
Verified User
It is a draft approach for promoting our instrument. To build up a technical applications in android and ios phones. And then set up the advertisement for creating revenue. However, it does not work so far, and need to consider another approach for official approval from the team. We can not apply this time but Google AdMob is a great tool to apply and understand.
  • Eash to use
  • Easy to find information
  • Simple language
  • Command error: provide easy to fix fuction when we have a trouble.
  • Need to understand Java script fuction... sometime it doesnot work.
  • Error occurring the container on / off, not easy to apply command
If you already have an apps in the android and iOS environment. And then you want to add advertisement for gaining money through various advertisement type. (Banner, full page ad. And reword ad. Etc.) I think Goole AdMob is a great tool for setting that easily and makes money easily. It works well and is easy to use. One more thing if you're familiar with javascript, it's a really good chance for you.
Emma Sophia Robers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Google AdMob is a very effective mobile advertising software. In my company, we decided to implement it as the main advertising platform to create and display eye-catching ads, either for advertising, video ads, native ads, or full-page ads. It has seamless app integration. One of its great benefits is that the integration with Google Play services incorporates automatic performance improvements for Android applications.
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
  • The minimum payment of the platform seems expensive to me.
Google AdMob is a powerful mobile app ad platform that provides tools to monetize and leverage mobile devices. One of its great benefits is being able to integrate it with Google Play Services.
Ernesto Altamirano | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Google AdMob helps our apps capture more eyes. What I mean by this is that it generates greater promotional visibility for our app's ads, and we also use it to monetize our apps.
  • App promotion
  • App monetization
  • Provides valuable insights through Google Analytics
  • Spanish-customer service
  • Making the platform more user friendly
  • More frequent updates
It is extremely well suited for those that develop apps and are interested in promoting them and monetizing them too, particular in companies that are already confident with their apps functionality. Because the scenario where Google AdMob is less appropriate is when your app is still in an early stage, and you'll definitely get it noticed by using Google AdMob, but if the users download your app and it still has glitches, you lost user confidence and it will be very hard to regain it.
Score 10 out of 10
Vetted Review
Verified User
We are using AdMob for advertising purposes on our mobile games on mobile platforms namely Apple and Google Play and a few others.
  • Admob provides a good quality inventory for advertising on mobile apps.
  • Admob provides many options for advertising: banners, interstitials, reward video ads.
  • Admob provides good reporting and analytics.
  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
AdMob is suited well for mobile app advertising on Android for Google Play and Apple. AdMob is not very well suited for alternative Android markets. AdMob interstitials and reward video ads are much more efficient than banners.
Yohan Wadia | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
It is mostly used by me and my colleagues to implement Ads in our Mobile applications.
  • Well it works really well.
  • No complaints about their technical backing.
  • They do take the pain so your implementation is fairly easy.
  • Theyre customer service is by far the worst ever.
  • They have to stop banning user accounts for no reason. They have been wrong on so many counts, it just will make you wonder which primary school student is giving them info to make such horrendous decisions.
  • Their high handedness is handling cases, they keep giving copy paste client servicing replies, won't own up to it being their fault, and leave you in a lurch absolutely unbothered. This is a black spot on Google.
  • They keep sending you emails with warnings about stuff you haven't even dreamed of doing. Saying absolutely shady stuff like "asking your family to click on ads for you is an invalid activity" What will I earn out of that, 25cents after a 1000clicks? Do you think my 80yr old granny has the energy to keep clicking something for 1000times?
  • They never have the courage to accept they've made a mistake and they may have collected some invalid data without considering all of the circumstances. And if you try to draw their attention to that, they give you a deaf ear. It is really sad, for such an amazing product. The attitude sucks big time.
As for technology and implementation... I think they are superb. But in today's world you can't go around doing whatever you want to stroke your own ego. You have to care for your clients & communicate with them. AdMob loses all respect there. I understand banning those illegal click farm guys in Asia/Africa, but banning a developer in Europe who has nothing to do with click farms, and then refraining to verify their own data collection is absolutely nauseating.
sanjeev pandey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are using Admob to display advertisements in our android application. We have over 50 applications and they all use ads from Admob.
  • It has a good fill rate, for our applications we got around 99.9% to 100%.
  • Better targetted ads, so it increases CTR.
  • Admob provides fewer CPCs compares to its competitors in the market.
  • Earning report needs to have a dashboard so that the user can easily monitor their earnings. There needs to be dashboard which shows aggregated reports as well as [reports] on application level.
It is very quick to integrate with the application. You will start earning within a few days. It has a well-written API. You can go for it if you want a quick implementation but if you want to highly customize your ads then Admob is not a good [fit]. It has also less CPC in comparison to its competitors.
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