AdPumb vs. GroundTruth

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdPumb
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
AdPumb is an app monetization platform that assists app developers or publishers in earning more revenue through app monetization functions. Its mediation solutions help publishers to connect with Demand Side Platforms.
$1
Impression
GroundTruth
Score 6.2 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
Pricing
AdPumbGroundTruth
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdPumbGroundTruth
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdPumbGroundTruth
Best Alternatives
AdPumbGroundTruth
Small Businesses
Google AdMob
Google AdMob
Score 5.7 out of 10
Google AdMob
Google AdMob
Score 5.7 out of 10
Medium-sized Companies
Yahoo Ads
Yahoo Ads
Score 7.6 out of 10
Yahoo Ads
Yahoo Ads
Score 7.6 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdPumbGroundTruth
Likelihood to Recommend
10.0
(1 ratings)
8.6
(3 ratings)
User Testimonials
AdPumbGroundTruth
Likelihood to Recommend
AdPumb
AdPumb stood by me throughout their integration. This is unlike any other providers including and especially AdMob and FAN. They realized the 2x revenue increase they guaranteed, after which provided me with analytics and reports without fail. Best mediation platform if you are not technically inclined in the field. I am now an expert, thanks to the AdPumb team!!
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xAd
It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
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Pros
AdPumb
  • Ad monetization
  • Ad mediation
  • Fill rate management
  • eCPM optimization
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xAd
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
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Cons
AdPumb
No answers on this topic
xAd
  • Adding a save option sometimes when you don’t hit next the work you are using is lost.
  • Adding in app recommendations
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Alternatives Considered
AdPumb
I have used Google AdMob for monetization during my starting days as a publisher. The service they gave was not that great. With Google AdMob, customer support was non existent and my accounts regularly got suspended due to reasons unknown without any prior warning. After much deliberation, i found AdPumb and have never been happier working with a mediation platform. 5 stars!!!
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xAd
GroundTruth was recommended to us by a vendor and was the only product we evaluated
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Return on Investment
AdPumb
  • AdPumb realized 2x revenue increase that they guaranteed within the timeframe!
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xAd
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
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ScreenShots

AdPumb Screenshots

Screenshot of AdPumb image from FacebookScreenshot of AdPumb image from Facebook