TrustRadius

AdScale vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdScale
Score 0.0 out of 10
N/A
AdScale is an ad platform built for ecommerce using AI to make advertising easier. It includes three layers of AI throughout the advertising journey: Audience targeting is made more accurate by using a store’s first-party data. AdScale can retarget past customers, and create lookalike audiences to prospect new customers. Ad creation is made easier with Generative AI: It covers image and video ads, and uses built-in ChatGPT for ad copy. AdScale uses predictive…
$129
per month
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
AdScaleMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdScaleMagnite
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdScaleMagnite
Features
AdScaleMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdScale
-
Ratings
Magnite
7.5
2 Ratings
2% above category average
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdScale
-
Ratings
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings8.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdScale
-
Ratings
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards00 Ratings8.02 Ratings
Ad performance reports00 Ratings7.02 Ratings
Ad conversion tracking00 Ratings7.02 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings6.01 Ratings
Best Alternatives
AdScaleMagnite
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdScaleMagnite
Likelihood to Recommend
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
AdScaleMagnite
Likelihood to Recommend
AdScale
No answers on this topic
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Pros
AdScale
No answers on this topic
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Verified User
Anonymous
Read full review
Cons
AdScale
No answers on this topic
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Alternatives Considered
AdScale
No answers on this topic
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Verified User
Anonymous
Read full review
Return on Investment
AdScale
No answers on this topic
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
ScreenShots