AdStage vs. Broadlume

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdStage
Score 8.7 out of 10
N/A
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.N/A
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Pricing
AdStageBroadlume
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdStageBroadlume
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdStageBroadlume
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdStageBroadlume
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdStage
6.5
3 Ratings
13% below category average
Broadlume
10.0
1 Ratings
30% above category average
Data Transfer7.03 Ratings10.01 Ratings
DSP integration6.02 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdStage
7.2
3 Ratings
8% below category average
Broadlume
-
Ratings
Ad campaign creation8.02 Ratings00 Ratings
Ad deployment7.02 Ratings00 Ratings
Display advertising8.02 Ratings00 Ratings
Ad display and retargeting segmentation7.02 Ratings00 Ratings
Sequence targeting6.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdStage
8.7
4 Ratings
11% above category average
Broadlume
10.0
1 Ratings
25% above category average
Ad dashboards9.04 Ratings10.01 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking9.04 Ratings10.01 Ratings
Ad attribution reporting9.03 Ratings00 Ratings
Cross-channel ad management9.04 Ratings10.01 Ratings
Ad forecasting and optimization8.03 Ratings10.01 Ratings
Best Alternatives
AdStageBroadlume
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.9 out of 10
The Trade Desk
The Trade Desk
Score 7.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdStageBroadlume
Likelihood to Recommend
9.0
(4 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdStageBroadlume
Likelihood to Recommend
AdStage
AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
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Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Pros
AdStage
  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
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Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
Read full review
Cons
AdStage
  • More reporting options
  • More export options
  • Saved templates per user or oganization
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Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Likelihood to Renew
AdStage
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
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Broadlume
No answers on this topic
Usability
AdStage
No answers on this topic
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Support Rating
AdStage
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
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Broadlume
No answers on this topic
Alternatives Considered
AdStage
AdStage has by far the best UI and custom functionality of any of the platforms we demoed
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Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Return on Investment
AdStage
  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
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Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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ScreenShots

AdStage Screenshots

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Broadlume Screenshots

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