What users are saying about
8 Ratings
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Score 6.7 out of 101
7 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
KWFinder
8.8
Keyword analysis
Advanced Web Ranking
4.9
KWFinder
10.0
Backlink management
Advanced Web Ranking
7.0
KWFinder
SERP ranking tracking
Advanced Web Ranking
7.5
KWFinder
10.0
Page grader
Advanced Web Ranking
7.0
KWFinder
Competitive analysis
Advanced Web Ranking
6.5
KWFinder
6.3
Site audit / diagnostics
Advanced Web Ranking
7.0
KWFinder
Site recommendations
Advanced Web Ranking
6.0
KWFinder
Task management
Advanced Web Ranking
6.0
KWFinder

SEO Channels

Advanced Web Ranking
7.0
KWFinder
9.5
Local SEO
Advanced Web Ranking
7.0
KWFinder
9.5
Social SEO
Advanced Web Ranking
6.5
KWFinder
9.0
Mobile SEO
Advanced Web Ranking
8.0
KWFinder
Global SEO
Advanced Web Ranking
6.5
KWFinder
10.0

SEO Platform & Account Management

Advanced Web Ranking
7.7
KWFinder
Multi-domain support
Advanced Web Ranking
8.0
KWFinder
Integration with web analytics tools
Advanced Web Ranking
7.5
KWFinder

Pros

Advanced Web Ranking

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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KWFinder

  • The UI is so easy to navigate around.
  • It's really quick - I don't have to wait for the app to load.
  • It provides awesome keyword data that otherwise would be cumbersome and a pain.
  • Segmenting keywords into lists is just so easy.
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Cons

Advanced Web Ranking

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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KWFinder

  • I really tried many different services and I can not think of anything at this time that I could improve upon, unless they could personally scan my entire site and offer suggestions for improvements like MarketGoo does.
heather figi profile photo

Alternatives Considered

Advanced Web Ranking

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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KWFinder

Again, I am writing this because I tried many services aimed at an inexperienced user like myself. They made complicated things easy and became my preferred choice. MarketGoo is great for a site review, but too broad, so it did not always target my needs and gave me too many suggestions irrelevant to my niche. Google Ads probably is great if this is your primary focus and you need the minutia they provide, but it was way more data than I could use and I had no idea what to do with it. SEMRush - same thing: great education component, but I am in a different objective.
heather figi profile photo

Return on Investment

Advanced Web Ranking

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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KWFinder

  • I am definitely continuing to rank better in searches and increase my ROI. I cannot say for sure if this is directly related to KEFinder or a combination of better targeting strategies.
  • Since it gives a range of KW effectiveness, I feel more confident in my choices and no longer like I am throwing darts blindfolded at what I think is the best combination.
heather figi profile photo

Pricing Details

Advanced Web Ranking

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

KWFinder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison