Definitely consider AWR if you want to track many keywords on a tight budget
March 03, 2018
Definitely consider AWR if you want to track many keywords on a tight budget
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Advanced Web Ranking
Advanced Web Ranking is primarily used for the reporting of organic search performance, specifically for content that has been optimized for specific SEO keywords. It is currently used only in one department and has become a secondary tool since our organization began using BrightEdge across many departments (BrightEdge performs some of the same functions for us).
- Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
- It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
- There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.
- As a user of the desktop version, I have been a little frustrated that the export of the HTML output of reports has to be saved locally which can make sharing difficult. I partially overcame this by setting up a shared folder on a network server for the output, but it still seems a little clunky in 2018.
- Due to some issues with my installation, it's necessary for me to manually pull ranking data on a regular basis - it just won't automatically pull the data for some reason.
- The cloud version of the product offers (I think) only a subset of features, despite costing more than the desktop version. This may have changed since I last looked 1-2 years ago, though.
- AWR certainly paid for itself due to its low cost.
- Despite no longer being our primary SEO reporting tool, we did not retire it because its unlimited keyword tracking is very useful.
- It has allowed us to monitor not only keywords we have optimized for, but also related keywords that we'd like to also rank well for.
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because it does have some plus points not found in BrightEdge.