TrustRadius

Adzooma vs. Criteo Commerce Max (Retail Media)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 8.1 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
Criteo Commerce Max (Retail Media)
Score 6.7 out of 10
N/A
Criteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.N/A
Pricing
AdzoomaCriteo Commerce Max (Retail Media)
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
No answers on this topic
Offerings
Pricing Offerings
AdzoomaCriteo Commerce Max (Retail Media)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.Advertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.
More Pricing Information
Community Pulse
AdzoomaCriteo Commerce Max (Retail Media)
Features
AdzoomaCriteo Commerce Max (Retail Media)
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adzooma
8.2
1 Ratings
24% above category average
Criteo Commerce Max (Retail Media)
-
Ratings
Ad campaign creation10.01 Ratings00 Ratings
Ad deployment8.01 Ratings00 Ratings
Display advertising8.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting7.01 Ratings00 Ratings
Social advertising8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adzooma
9.6
1 Ratings
33% above category average
Criteo Commerce Max (Retail Media)
-
Ratings
Ad dashboards10.01 Ratings00 Ratings
Ad performance reports10.01 Ratings00 Ratings
Ad conversion tracking8.01 Ratings00 Ratings
Ad attribution reporting10.01 Ratings00 Ratings
Ad forecasting and optimization10.01 Ratings00 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Adzooma
10.0
1 Ratings
17% above category average
Criteo Commerce Max (Retail Media)
-
Ratings
Ad bidding10.01 Ratings00 Ratings
User Ratings
AdzoomaCriteo Commerce Max (Retail Media)
Likelihood to Recommend
9.0
(3 ratings)
6.4
(1 ratings)
Usability
10.0
(1 ratings)
9.1
(1 ratings)
Support Rating
8.0
(1 ratings)
6.4
(1 ratings)
User Testimonials
AdzoomaCriteo Commerce Max (Retail Media)
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
Newaz Chowdhury | TrustRadius Reviewer
Newaz Chowdhury
Marketing Executive
Read full review
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Verified User
Anonymous
Read full review
Pros
Adzooma
  • Integrates multiple Paid search platforms into one place
  • Integrations - everything works
  • Adjust and edit paid search accounts, such as Google Ads
  • Use all features in paid platforms
  • Monitoring and tracking
  • Metrics of all accounts added
Verified User
Anonymous
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Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Verified User
Anonymous
Read full review
Cons
Adzooma
  • Creating ads for Youtube videos
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer
Read full review
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Verified User
Anonymous
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Usability
Adzooma
Very usable platform, easy to get set-up, used and integrated with your tools
Verified User
Anonymous
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Criteo
Intuitive and easy to use.
Verified User
Anonymous
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Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
Newaz Chowdhury | TrustRadius Reviewer
Newaz Chowdhury
Marketing Executive
Read full review
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Verified User
Anonymous
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Alternatives Considered
Adzooma
Choose Adzooma because it offers a great introductory free starter package that provides great onboarding and management.
Verified User
Anonymous
Read full review
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Verified User
Anonymous
Read full review
Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer
Read full review
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Verified User
Anonymous
Read full review
ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports

Criteo Commerce Max (Retail Media) Screenshots

Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.