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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Affinity CRM

    Score9.2 out of 10
    N/AAffinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.

    $2,000

    per year per user

    Redtail CRM

    Score9.7 out of 10
    N/ARedtail CRM is a cloud-based CRM soluton specifically for financial advisors. Redtail is offered as a subscription service and, unlike most of the other CRM providers available, is priced per database, rather than per user, allowing up to 15 database users for one monthly subscription cost.

    $20

    per month

    Pricing
    Affinity CRMRedtail CRM
    Editions & Modules
    Essential
    $2000
    per year per user
    Scale
    $2300
    per year per user
    Advanced
    $2700
    per year per user
    Enterprise
    Contact
    Starter
    $20
    per month
    Basic
    $30
    per month
    Pro
    $50
    per month
    Offerings
    Pricing Offerings
    Affinity CRMRedtail CRM
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Affinity CRMRedtail CRM
    Small Businesses
    Hunter
    Score7.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Podium
    Score7 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Affinity CRMRedtail CRM
    Likelihood to Recommend
    9.1
    (4 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Availability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.5
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Affinity CRMRedtail CRM
    Likelihood to Recommend
    Affinity Project Affinity Inc.
    Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
    Incentivized
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    Orion Advisor Tech
    It is extremely well suited to client management in the insurance and financial services industries. I think it would not be nearly as useful in a retail setting as many of the features would be irrelevant.
    Incentivized
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    Pros
    Affinity Project Affinity Inc.
    • Organization
    • Data Housing
    • Exporting Data
    Incentivized
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    Orion Advisor Tech
    • Redtail CRM gives the capability to have a place to store all client-related documents in a readily accessible, yet secure, location.
    • Redtail CRM has a feature to input notes and comments on particular clients in order to keep track of communications with and steps taken for those clients. Those notes can be easily accessed across the firm.
    • Redtail CRM allows all email communications to be stored in a safe and secure manner as well as making those communications accessible on demand.
    Incentivized
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    Cons
    Affinity Project Affinity Inc.
    • More prompts to update and sort new connections
    • More visual appeal on each listing on a list
    • An Outlook desktop app plugin
    Incentivized
    Read full review
    Orion Advisor Tech
    • I would like to see the ability to push annuity business into Redtail like brokerage accounts.
    • I would like to be able to attach documents to specific notes instead of just contacts in general.
    • Those are the only two cons that I have.
    Incentivized
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    Likelihood to Renew
    Affinity Project Affinity Inc.
    We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
    Incentivized
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    Orion Advisor Tech
    The platform is easy to use and train on. It is a one stop shop with all the information needed to maintain a clean client relationship. We recently had our scheduled audit done and Redtail was helpful in pulling the different reports we needed to produce for the audit
    Incentivized
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    Usability
    Affinity Project Affinity Inc.
    No answers on this topic
    Orion Advisor Tech
    Was good and still is good. Seems like when a company acquires another they try to squeeze out more profit and forget what made them successful in the first place. Reducing staff and support seems inevitable, even though the number of users has increased significantly over the past 10 years
    Incentivized
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    Reliability and Availability
    Affinity Project Affinity Inc.
    No answers on this topic
    Orion Advisor Tech
    Generally speaking, Red Tail has been available whenever needed. there was a time period however where it was down and not available, giving 500 errors when trying to log in. They explained that it was due to upgrades they were making and it has virtually disappeared. Has now been available 99% of the time.
    Incentivized
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    Performance
    Affinity Project Affinity Inc.
    No answers on this topic
    Orion Advisor Tech
    Overall general performance is quite satisfactory. Some of the automation factors that other products have available are slowly migrating to Red Tail. When these add ons are available and fully implemented, it greatly increases the power and usability of the CRM. Occasionally there are products that will not intergrade due to the nature of how they are set up
    Incentivized
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    Support Rating
    Affinity Project Affinity Inc.
    Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
    Incentivized
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    Orion Advisor Tech
    We use the HELP section of Redtail often. If it is taking you more than 5 minutes to figure out than go to the HELP desk. We have had only great experiences when reaching out for help. We also LOVED the Redtail University we attended.
    Incentivized
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    Alternatives Considered
    Affinity Project Affinity Inc.
    Affinity is the bridge that links our communication through our software workflow.
    Incentivized
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    Orion Advisor Tech
    Quite honestly, I have visibility into a number of CRM systems and Redtail stands alone as the strongest contender. It has the most thorough and customizable interface of any I have encountered. There are few other tools that offer the unmatched flexibility and the depth that any business could stand to profit from.
    Incentivized
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    Scalability
    Affinity Project Affinity Inc.
    No answers on this topic
    Orion Advisor Tech
    The biggest problem seems to have been with the email module. connection issues, sync issues, compliance updates, etc. The concept is great however there seems to be issues in getting it to work consistently. When it works, it works well. It seems that the frequency of downtime had been greatly reduced however.
    Incentivized
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    Return on Investment
    Affinity Project Affinity Inc.
    • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
    • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
    Incentivized
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    Orion Advisor Tech
    • Redtail makes it easy to log customer interactions for compliance related fields.
    • With Redtail, you don't have to worry about losing information. Just pull up the customer's profile and make some notes on what is going on. You can never be too detailed in the advisor industry.
    • The integration ability at Redtail really saves us heaps of time. You can feed information over from the custodian straight over to another 3rd party. API is game changing!
    Incentivized
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