AffinityIQ vs. Drawbridge (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AffinityIQ
Score 9.0 out of 10
N/A
To help users direct resources to the biggest opportunities for impact, Affinaquest’s data enrichment solution (formerly HEPdata CareerAppend) offers information that can be used to build a complete profile of prospects and donors. Its append matching and identity resolution tools deliver the up-to-date contact information, helping users to craft personalized outreach to constituents to build meaningful relationships that grow pipelines and donor base.N/A
Drawbridge (discontinued)
Score 7.6 out of 10
N/A
Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A
Pricing
AffinityIQDrawbridge (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AffinityIQDrawbridge (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AffinityIQDrawbridge (discontinued)
Top Cons

No answers on this topic

Best Alternatives
AffinityIQDrawbridge (discontinued)
Small Businesses
FullContact
FullContact
Score 8.0 out of 10
FullContact
FullContact
Score 8.0 out of 10
Medium-sized Companies
Yahoo DSP
Yahoo DSP
Score 6.5 out of 10
Yahoo DSP
Yahoo DSP
Score 6.5 out of 10
Enterprises
mParticle
mParticle
Score 7.7 out of 10
mParticle
mParticle
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AffinityIQDrawbridge (discontinued)
Likelihood to Recommend
-
(0 ratings)
2.0
(1 ratings)
User Testimonials
AffinityIQDrawbridge (discontinued)
Likelihood to Recommend
Affinaquest
No answers on this topic
Discontinued Products
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
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Pros
Affinaquest
No answers on this topic
Discontinued Products
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
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Cons
Affinaquest
No answers on this topic
Discontinued Products
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
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Alternatives Considered
Affinaquest
No answers on this topic
Discontinued Products
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
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Return on Investment
Affinaquest
No answers on this topic
Discontinued Products
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
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ScreenShots