What users are saying about

Ahrefs

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Top Rated
103 Ratings
2 Ratings

Ahrefs

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Top Rated
103 Ratings
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Score 9.1 out of 101
2 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Matrix

I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.1
Matrix
Keyword analysis
Ahrefs
9.3
Matrix
Backlink management
Ahrefs
9.3
Matrix
SERP ranking tracking
Ahrefs
8.6
Matrix
Page grader
Ahrefs
8.1
Matrix
Competitive analysis
Ahrefs
9.1
Matrix
Site audit / diagnostics
Ahrefs
7.7
Matrix
Site recommendations
Ahrefs
7.1
Matrix
Task management
Ahrefs
5.5
Matrix

SEO Channels

Ahrefs
7.8
Matrix
5.0
Local SEO
Ahrefs
8.3
Matrix
5.0
Social SEO
Ahrefs
6.3
Matrix
5.0
Mobile SEO
Ahrefs
7.6
Matrix
5.0
Global SEO
Ahrefs
9.0
Matrix

SEO Platform & Account Management

Ahrefs
8.4
Matrix
7.0
Multi-domain support
Ahrefs
8.9
Matrix
7.0
Integration with web analytics tools
Ahrefs
7.8
Matrix

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
No photo available
  • It's fairly user friendly and requires very little training to understand how it works.
  • It nicely integrates data from our order entry and traffic system to see how orders and the dollars perform compared to the initial data the AE inputs.
  • It is able to run neat and concise reports for managers to track progress of the department.
No photo available

Cons

  • Sometimes the index does not pick up current live links for a long time.
  • The cap for data exports is pretty low considering the vastness of a link profile.
  • There should be a feature where you can classify link types by your own parameters.
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  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Having used most of the industry's SEO suites, I chose Ahrefs because of its crawl depth and massive suite of tools. Most of the other suites have similar tools, but Ahrefs beats them in both accuracy and speed. These things are important for any SEO professional who understands that having the right data helps one make the right decisions.
Nathan Sichilongo profile photo
I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease of use for the AE's is certainly simpler.
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Return on Investment

  • We have been able to identify and report to clients on reasons for significant changes in the SERPs. This has led to greater client trust and deeper client relationships.
  • We have been able to identify client opportunities for link building from competitors' links.
  • We have identified key broken pages for easy fixes and SEO wins.
Ari Roth profile photo
  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Matrix

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details