Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Feature Rating Comparison

Ahrefs

8.0

Keyword analysis

9.2

Backlink management

9.3

SERP ranking tracking

8.7

Page grader

8.0

Competitive analysis

9.1

Site audit / diagnostics

7.6

Site recommendations

6.9

Task management

5.0

Ahrefs

7.6

Local SEO

8.0

Social SEO

6.0

Mobile SEO

7.3

Global SEO

8.9

Ahrefs

8.1

Multi-domain support

8.8

Integration with web analytics tools

7.4

Pros

Keyword search: know your strengths and weakness of keywords
Content explore: you can see what great content is out there
Compare your site with your competitors

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Verified User

Employee in Marketing

Telecommunications Company, 11-50 employees

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Cons

Depending on your plan, how often your Keyword Rankings Update and the amount of times you can search domains are limited, if they could increase this number it would be great.

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Sa El

Co-Founder

Simply InsuranceInsurance, 1-10 employees

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Likelihood to Renew

Ahrefs8.0

Based on 4 answers

Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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Usability

Ahrefs7.0

Based on 1 answer

Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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Alternatives Considered

I like Ahrefs because its index of backlinks is fresher than SEMRush and the way of presenting information is a lot more convenient and versatile than Majestic. Also, I like the fact that it's mostly focused on SEO vs. the broader approach that SEMRush takes.

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Verified User

Strategist in Marketing

Printing Company, 51-200 employees

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