TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score8.8 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $127

    per month

    Pricing
    Ahrefs
    Editions & Modules
    Lite
    $129.00
    per month
    Standard
    $249.00
    per month
    Advanced
    $449.00
    per month
    Enterprise
    $1499.00
    per month
    Offerings
    Pricing Offerings
    Ahrefs
    Free Trial
    No
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Community Pulse
    Ahrefs
    Considered Both Products
    Ahrefs
    Chose Ahrefs
    The User Interface and usability of the tool makes it very pleasant experience to use on a regular basis. Keyword research and topical clustering on the fly is really easy with SERP overviews and competitor keywords/traffic insights. Semrush is a little less user friendly and …
    Incentivized
    Chose Ahrefs
    Ahrefs is easier to use, their features deliver understandable and logical recommendations, and in my opinion and most importantly — they list parent topics, which is huge when designing/redesigning a website.
    Incentivized
    Chose Ahrefs
    It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS …
    Incentivized
    Chose Ahrefs
    We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink …
    Incentivized
    Chose Ahrefs
    Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, …
    Incentivized
    Chose Ahrefs
    In my experience, Ahrefs and Semrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over Semrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building …
    Incentivized
    Chose Ahrefs
    I got recommendations from my coworkers
    Incentivized
    Chose Ahrefs
    In my organizaion we are also using Semrush, but prefer Ahrefs as Semrush sometimes doesn't show keywords where there are low search rates.
    Incentivized
    Chose Ahrefs
    With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is …
    Incentivized
    Chose Ahrefs
    Ahrefs provides more accurate and important data compared to other services. It has become a very trusted service among the SEO community and collected tremendous amount of data over the years of operation. Ahrefs is designed to meet the needs of a very demanding SEO expert, …
    Incentivized
    Chose Ahrefs
    Ahrefs is one of the best platforms available in the market dealing in developing online SEO tools and free educational material for marketing professionals. It has all the best features related to SEO and gives all the performance and analytics based on digital presence.
    Incentivized
    Chose Ahrefs
    Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user …
    Incentivized
    Chose Ahrefs
    Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than …
    Incentivized
    Chose Ahrefs
    Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated …
    Incentivized
    Chose Ahrefs
    Ahrefs is one of the many tools that I use but on it's own it's great. Many back link analysis tools don't have that many results and many test have shown that Ahrefs has some of the largest datasets in the industry. So compared to other tools, its one of the best, if not the …
    Incentivized
    Chose Ahrefs
    [Semrush and Ahrefs] serve different functions
    Incentivized
    Chose Ahrefs
    Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to Semrush. I wouldn't say that it's worse than Semrush as each is focused on …
    Incentivized
    Chose Ahrefs
    I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This …
    Incentivized
    Chose Ahrefs
    Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters.
    Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs.
    Incentivized
    Chose Ahrefs
    Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

    Right now we mainly …
    Incentivized
    Chose Ahrefs
    Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for …
    Incentivized
    Chose Ahrefs
    Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for …
    Incentivized
    Chose Ahrefs
    Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    38 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    34 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    39 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    Features
    Ahrefs
    SEO
    Comparison of SEO features of Ahrefs
    Feature
    Ahrefs
    8.3
    72 Ratings
    8% above category average
    Keyword analysis9.869 Ratings
    Backlink management9.470 Ratings
    SERP ranking tracking8.668 Ratings
    Page grader7.462 Ratings
    Competitive analysis9.270 Ratings
    Site audit / diagnostics7.465 Ratings
    Site recommendations7.561 Ratings
    Task management7.033 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs
    Feature
    Ahrefs
    6.5
    63 Ratings
    16% below category average
    Local SEO6.751 Ratings
    Social SEO6.048 Ratings
    Mobile SEO6.047 Ratings
    Global SEO7.157 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs
    Feature
    Ahrefs
    7.4
    60 Ratings
    13% below category average
    Multi-domain support6.357 Ratings
    Integration with web analytics tools8.429 Ratings
    Best Alternatives
    Ahrefs
    Small Businesses
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternatives
    User Ratings
    Ahrefs
    Likelihood to Recommend
    9.2
    (77 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    Usability
    9.1
    (5 ratings)
    Support Rating
    8.8
    (14 ratings)
    User Testimonials
    Ahrefs
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
    Read full review
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings