Akamai CDN vs. Shape Software

Akamai is a well-established brand name with a great product. It meets and many time exceeds the needs for global content delivery and security management layer at the edge. Fine grain security tuning seems cumbersome as the definition of the app keeps changing. It also requires an investment of time for the setup which doesn't necessarily make sense for smaller scale scenarios. Some products offered by AWS, Azure or the Google Cloud can be more tightly integrated with cloud provider offerings thus easier to configure.

Incentivized

Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• Content offloading - once rules are set up within Akamai you don't need to even think about how many images or large JavaScript or CSS files (for example) are being served from your own estate, Akamai takes care of it all via rules that are quick, easy and flexible.
• Page caching - for pages that don't change very often Akamai allows you to set up rules, quickly and easily, to serve up your page content for you, which takes even more load away from your origin servers.
• Quick rollback - the Akamai system allows easy testing of rules and changes via a staging system, and also offers a quick rollback option, which is perfect for the rare occasions when something has been set up incorrectly.

Incentivized

• Platform integrations
• Pacing accuracy
• Automated notifications

• The interface in their control centre could be a bit more user-friendly with some of the settings in places that you wouldn't expect them to be. The search offsets this problem to an extent but it's still sometimes slower than you'd like to find what you are looking for.

Incentivized

• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

Their support documents are excellent and provide a lot of useful information for all their services. The only reason I didn't give them a 10 is that the time it takes for them to respond to an issue could be slightly faster.

Incentivized

I never had the need or opportunity to work with support.

We've used -- and considered -- a whole number of CDN offerings. The good news is that almost all of the CDN products on the market are terrific, and will pay for themselves via increased customer satisfaction and lower monthly hosting bills. For some cases, we're still more likely to suggest CloudFlare (which has a free tier) or an integrated offering from a cloud provider, like Cloudfront.

Incentivized

Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

• Akamai RoI improved over a period of times since it comes with heavy costs, however global deliveries in over 100 counties and global web platforms usage helps improve RoI
• With the complex UI challenges, ROI could be impacted negatively when you have to invest in operations and time.

Incentivized

• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility