Altair Monarch vs. Tagmate vs. TapClicks

The product is especially useful when you have real-time and/or time series data to analyze. If you have more mundane, simpler requirements, other products might do the job you need for less money (there are even some decent open source visualization tools you can find.) I know the product is very widely used in capital markets applications to monitor and analyze risk and price and volume changes; if you're working in that area, I don't think there's a better tool to use.

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For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.

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• Creating a basic model to extract data from a report is very easy.
• Advanced features like Calculated Fields and External Lookups allow you to augment the raw data.
• You can create a "project" to automate the data extraction. Combined with Datapump (a separate DW app), you can fully automate the process once the raw report is generated.

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• Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
• Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
• Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

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• Recently, we had some major sticker-shock when we wanted to upgrade Data Pump. It is an exceptional product, but when the price jumped from $6,000 to over $60,000, it was impossible to get the funds approved internally for the upgrade.
• We also paid for yearly maintenance contracts which included Professional Services, but rarely found those services beneficial. However, we did receive all software upgrades for Datapump as part of the contract which we found to be very beneficial. However, with the new pricing, that is not longer the case.

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• The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
• I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
• I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.

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Even though we do not utilize it on a daily basis, I do hope my current company renews it's license. If not, I intend to purchase myself.

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TapClicks is a must have for our agency clients

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TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.

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Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.

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Datawatch is very good value of money compared to QlikView; QlikView is really more of a BI tool and has a lot of functions that I didn't need. Datawatch is very strong in the real-time area where Tableau, Panorama, and Qlik don't do very well. If you need to set up a visual monitoring dashboard, Datawatch is the best product I've seen for that. if you want to do a lot of in depth statistical analysis of large databases, Tableau is probably a good option.

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The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.

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• Data Pump reduces complexity of report solutions by offering a standardized approach for organizing and scheduling
• 97% service level for past 5 years for all of our jobs going through Data Pump

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• Greater efficiencies in providing reports to our clients
• Great reporting features to sell when we're trying to close new business as an agency
• Ability to resell and add margin to our investment
• Automated reporting for our clients which saves our team time

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