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Leading reporting and analytics reporting product for your agency or marketing department
Updated November 11, 2021

Leading reporting and analytics reporting product for your agency or marketing department

Phil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Modules Used

  • TapReports
  • TapAnalytics

Overall Satisfaction with TapClicks

The TapClicks platform is utilized by our Client Services department to provide 24/7 login level advertising performance reporting for our clients. Instead of having to consolidate advertising performance data from disparate platforms, manually building reports, and having to schedule calls with clients to review advertising performance, TapClicks enables our Client Services department to provide consolidated performance reporting across all media channels and platforms in a visually stunning format. By licensing the TapClicks 'tapReports' product, our Client Services departments save countless hours of time while providing a great reporting experience for our clients that they value.
  • Consolidate reporting across multiple third-party platforms
  • Third-party API integrations with hundreds of marketing, advertising, and CRM platforms
  • Data visualizations
  • Customer support
  • New product features and tools
  • Reporting and data analytics
  • Demo dashboards for sales professionals
  • Reseller incentives
  • More hands-on support
  • Greater efficiencies in providing reports to our clients
  • Great reporting features to sell when we're trying to close new business as an agency
  • Ability to resell and add margin to our investment
  • Automated reporting for our clients which saves our team time
After thoroughly evaluating multiple reporting and analytics platforms on the market like AdStage, Funnel.io, and Domo, our team felt that TapClicks integrated with the most third-party marketing, advertising, and website analytics platforms while providing very customizable and visually pleasing reporting modules, graphs, and charts. We also were impressed by the TapClicks services offering. We are very pleased with our decision and have no plans to switch providers. By utilizing TapClicks, our agency has been able to close more business, provide better reporting, increase revenue, and scale.

Do you think TapClicks delivers good value for the price?

Yes

Are you happy with TapClicks's feature set?

Yes

Did TapClicks live up to sales and marketing promises?

Yes

Did implementation of TapClicks go as expected?

Yes

Would you buy TapClicks again?

Yes

TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.