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The perfect BI Platform for publishers
Updated July 22, 2022

The perfect BI Platform for publishers

Kevin Yip | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • TapAnalytics

Overall Satisfaction with TapClicks

We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed once I have introduced them to TapClicks.
  • Abundance of widgets for building dashboard templates.
  • It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
  • The dashboards are easy to modify.
  • Sections and dashboards can be copied/duplicated for use in other dashboards.
  • Users are assigned profiles to make the appropriate dashboards available to them
  • A lot of data sources' APIs have already been built.
  • Report Studio makes Powerpoint presentation much easier.
  • Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
  • Steep learning curve
  • Tons of API connections available to media companies.
  • Dashboards are easily customizable.
  • Only one dashboard is enough for general use because widgets or products/services will be hidden when there is no data
  • We are able to steer more business from clients who have been provided with BI solutions.
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.

Do you think TapClicks delivers good value for the price?

Yes

Are you happy with TapClicks's feature set?

Yes

Did TapClicks live up to sales and marketing promises?

Yes

Did implementation of TapClicks go as expected?

Yes

Would you buy TapClicks again?

Yes

It is well suited for organizations without the proper staffing of data scientists or analysts because no knowledge of Python or even SQL is needed. They do everything behind the scene for you. I know there may be other BI tools which are highly rated, too. However, they may not meet the needs of a publisher like us because they don't have the API connections built. Building a connection takes time and I learned it the hard way. It may not be a good solution if you don't have enough budget or a lot of clients because they charge by each active client.

Evaluating TapClicks and Competitors

  • Price
  • Product Features
  • Product Usability