Amazon Athena vs. Amazon S3 Glacier vs. Google BigQuery

If you are looking to take a lot of the traditional "database administration" work off someone's plate, going with Amazon Athena certainly has "no code" options to optimize lots of database tasks. I would say this option is less appropriate if you have other Microsoft things at play, such as Power BI.

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If your organization has a lot of archival data that it needs to be backed up for safekeeping, where it won't be touched except in a dire emergency, Amazon Glacier is perfect. In our case, we had a client that generates many TB of video and photo data at annual events and wanted to retain ALL of it, pre- and post- edit for potential use in a future museum. Using the Snowball device, we were able to move hundreds of TB of existing media data that was previously housed on multiple Thunderbolt drives, external RAIDs, etc, in an organized manner, to Amazon Glacier. Then, we were able to setup CloudBerry Backup on their production computers to continually backup any new media that they generated during their annual events.

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Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).

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• Nested Schemas like JSON data structure
• Ability to adapt the data model to fit your queries better
• Performance Improvement

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• Cheap storage of backup data.
• Can be used as a part of the entire suite of tools from Amazon, without requiring you to leave the familiar stack.

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• Realtime integration with Google Sheets.
• GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
• Seamless integration with other GCP products.
• A simple pipeline might look like this:-
• GForms -> GSheets -> BigQuery -> Looker
• It all links up really well and with ease.
• One instance holds many projects.
• Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.

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• Response caching can be improved.
• Data Partitioning is tricky and understanding of the same could be improved.

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• Sometime due to slow drives there are operation failure noticed by us in testing
• Cost of restoring data is high and if you have regular restoring them it is not good option and slow as well.
• While we were setting up the system we took some support from AWS and in many cases their answers were not up to the mark.

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• Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
• If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
• It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.

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We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.

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Easy to use. Scalable. Gets the job of data warehousing setup done. Using the datalake on S3 has become super convenient.

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It is difficult to delete the data as you have to wait for inventory and then bucket modification has to expire.

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I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.

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I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.

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I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.

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BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.

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Since the rest of our infrastructure is in Amazon AWS, coding for sending data to Glacier just makes sense. The others are great as well, for their specific needs and uses, but having *another* third-party software to manage, be billed for, and learn/utilize can be costly in money and time.

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PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.

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None so far. Very satisfied with the transparency on contract terms and pricing model.

We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.

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Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.

• The query speeds help us make more decisions in a day (speed).
• If you need more horsepower for specific times in the day this option helps scale.
• The security of your environment is well protected too.

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• We seldom need to access our data in Glacier; this means that it is a fraction of the cost of S3, including the infrequent-access storage class.
• Transitioning data to Glacier is managed by AWS. We don't need our engineers to build or maintain log pipelines.
• Configuring lifecycle policies for S3 and Glacier is simple; it takes our engineers very little time, and there is little risk of errant configuration.

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• Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
• We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
• Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.

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