Amazon Athena vs. Google BigQuery

If you are looking to take a lot of the traditional "database administration" work off someone's plate, going with Amazon Athena certainly has "no code" options to optimize lots of database tasks. I would say this option is less appropriate if you have other Microsoft things at play, such as Power BI.

Incentivized

Google BigQuery is great for being the central datastore and entry point of data if you're on GCP. It seamlessly integrates with other Google products, meaning you can ingest data from other Google products with ease and little technical knowledge, and all of it is near real-time. Being serverless, BigQuery will scale with you, which means you don't have to worry about contention or spikes in demand/storage. This can, however, mean your costs can run away quickly or mount up at short notice.

Incentivized

• Nested Schemas like JSON data structure
• Ability to adapt the data model to fit your queries better
• Performance Improvement

Incentivized

• First and foremost - Google BigQuery is great at quickly analyzing large amounts of data, which helps us understand things like customer behavior or product performance without waiting for a long time.
• It is very easy to use. Anyone in our team can easily ask questions about our data using simple language, like asking ChatGPT a question. This means everyone can find important information from our data without needing to be a data expert.
• It plays nicely with other tools we use, so we can seamlessly connect it with things like Google Cloud Storage for storing data or Data Studio for creating visual reports. This makes our work smoother and helps us collaborate better across different tasks.

Incentivized

• Response caching can be improved.
• Data Partitioning is tricky and understanding of the same could be improved.

Incentivized

• It is challenging to predict costs due to BigQuery's pay-per-query pricing model. User-friendly cost estimation tools, along with improved budget alerting features, could help users better manage and predict expenses.
• The BigQuery interface is less intuitive. A more user-friendly interface, enhanced documentation, and built-in tutorial systems could make BigQuery more accessible to a broader audience.

Incentivized

We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.

Incentivized

Easy to use. Scalable. Gets the job of data warehousing setup done. Using the datalake on S3 has become super convenient.

Incentivized

web UI is easy and convenient. Many RDBMS clients such as aqua data studio, Dbeaver data grid, and others connect. Range of well-documented APIs available. The range of features keeps expanding, increasing similar features to traditional RDBMS such as Oracle and DB2

BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.

Incentivized

Incentivized

PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.

Incentivized

None so far. Very satisfied with the transparency on contract terms and pricing model.

Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.

• The query speeds help us make more decisions in a day (speed).
• If you need more horsepower for specific times in the day this option helps scale.
• The security of your environment is well protected too.

Incentivized

• Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
• We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
• Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.

Incentivized