Amazon Marketing Cloud vs. Swydo, by DialogTech

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Marketing Cloud
Score 8.6 out of 10
N/A
Amazon Marketing Cloud (AMC) is a cloud-based clean room solution in which advertisers can perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.N/A
Swydo, by DialogTech
Score 8.0 out of 10
N/A
Swydo, now from DialogTech (acquired January 2018) is a reporting, monitoring and workflow sofware application for online marketers, designed to allow users to create professional online marketing reports and dashboards, save time and show impact.N/A
Pricing
Amazon Marketing CloudSwydo, by DialogTech
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Marketing CloudSwydo, by DialogTech
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Marketing CloudSwydo, by DialogTech
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Amazon Marketing CloudSwydo, by DialogTech
Small Businesses
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Score 9.2 out of 10
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Medium-sized Companies
Supermetrics
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Score 9.8 out of 10
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Score 9.8 out of 10
Enterprises
Alteryx Platform
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Score 9.1 out of 10
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Marketing CloudSwydo, by DialogTech
Likelihood to Recommend
8.3
(3 ratings)
8.0
(2 ratings)
Usability
7.3
(3 ratings)
-
(0 ratings)
User Testimonials
Amazon Marketing CloudSwydo, by DialogTech
Likelihood to Recommend
Amazon AWS
Amazon Marketing Cloud is best for multi-touch attribution, cross-channel performance measurement, and sophisticated audience segmentation. It assists brands in optimizing ad strategies through the analysis of customer journeys. It is less appropriate for real-time optimization because of data latency, small advertisers who lack data skills, and direct audience activation, which needs manual integration.
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DialogTech
When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.
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Pros
Amazon AWS
  • A customer sees an ad for a smartwatch on Amazon, searches for reviews online, and later purchases it after seeing a remarketing ad. Amazon Marketing Cloud helps analyze and credit each step in this journey.
  • Analyzing past purchase data, any company in india can segment frequent buyers of organic food products, allowing advertisers to target them with personalized promotions.
  • track prices, stock etc
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DialogTech
  • pulls data from multiple sources into easy-to-read reports
  • Allows for customization
  • Automates and sends reports
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Cons
Amazon AWS
  • It can add third party product services other than aws home ground applications
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DialogTech
  • The interface has a bit of a learning curve.
  • Because you're directly accessing an API, there is some experimentation needed to get the data that you want.
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Usability
Amazon AWS
I give Amazon Marketing Cloud an 8 for usability. It is incredibly powerful at data insights and analytics, but the use of SQL queries gives non-technical users a steep learning curve. And the 24-48 hour data delay handicaps real-time decision-making. But its advanced attribution analysis and audience segmentation make it a godsend for optimizing ad performance.
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DialogTech
No answers on this topic
Alternatives Considered
Amazon AWS
Since I haven't used other marketing analytics software, Amazon Marketing Cloud might seem like the standard. While it provides deep insights, its usability could be improved with simpler dashboards, automation, and real-time data. Comparing it with other tools in the future may help identify areas where it excels or falls short
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DialogTech
Swydo, by DialogTech has the most thorough metric collection, and information is collected in real-time, no delay like other platforms
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Return on Investment
Amazon AWS
  • Amazon Marketing Cloud showing great impact on our ROI and it is helping us and our customers to reduce TCO over the period of time
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DialogTech
  • Improved accuracy
  • Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
  • Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.
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ScreenShots